Heineken on threshold
of success in China
18
In this article about the Chinese
beer market and Heineken's
position there, figures are only
given where absolutely essen
tial.
The reader should realise that
economic developments are
taking place in such rapid
succession that it is impossible
to give an up-to-the-minute
picture; today's growth figures
may be outdated by tomorrow.
No market in the world is developing as quickly as
China. Many businesses see this enormous coun
try with its estimated 1.2 billion inhabitants as the
last big opportunity for expansion and are eager to
move in. China's economy has been growing at
almost breakneck speed over the past few years,
as has the spending power of the population.
THE WORLD OF HEINEKEN
