Murphy's Irish Open a great success Murphy's Irish Stout has expanded its sponsor ship interests in the world of golf. For several years the English Open has been sponsored by Murphy's and since this year that has been joined by the Irish Open. The very first Murphy's Irish Open was played at the end of June. And il was a great success. The event, tions of the Irish Open, ar rived in Ireland at the end of June to defend his title. His challengers included star names such as Sandy Lyle, Colin Montgomery, Seve Ballesteros, José Maria Olazabal and Ernie Els. In the end Faldo had to make do with an equal eighth place. The winner of the very first Murphy's Irish Open was the German Bernhard Langer, ahead of John Daly and Robert Allenby, who finished joint second. The Irish Open, describ ed by the European pro fessionals as the best tour nament on the European tour, was broadcast live on television in fifty million homes. Action highlights of the Murphy's Irish Open were screened in two hundred million house holds, whilst TV sports pro grammes in one hundred and thirty countries world wide included some cover age of the Murphy's Irish Open. hanger's close rival was the American John Daly. He finish ed joint second. held at Mount Juliet, was of a high quality, there was great publicity both in Ireland and elsewhere and the attendance figures were well above those of all previous editions. The tournaments linked to the Murphy's name are prestigious events, both attracting the top names in golf. Nick Faldo, who had won the three previous edi- Ultimate winner Bernard Langer in action. Marien Kakebeeke (right), general manager Murphy Brewery Ireland, hands over the trophy to Bernhard Langer. Left, Tim Mahony, president of Killeen Investment, owners of the golfcourse. THE WORLD OK HE1NEKEN

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World of Heineken | 1994 | | pagina 72