Heineken Cape Horn Expedition Cape Horn is the most famous of all yachting landmarks. Hardened seafarers yearn to pass the Horn and mark it off as one of life's major achievements. When the Whitbread fleet passed Cape Horn at the beginning of March this historic landmark was once again the focus of attention world-wide. Heineken, as the main global sponsor of the Whitbread Round the World Race, has been a major force in supporting the work of the television pool. Their support of the television and photographic expedition to Cape Horn was an extension of this. Negotiations with the Chilean Navy, who administer this inhospitable part of the world, began several years ago. The expedition coincided with two other multi hull yachts racing non stop round the world. Enza (New Zealand) and Lyonnaise (France) are attempting to break the fastest circumnavigation of the world and are currently over 48 hours ahead of the record. By combining technical team and resources, costs for both groups were kept in check - leaving more budget for flying hours. The ten Whitbread yachts equip ped with the BT Yacht Video System were requested to issue reports using their own on-board Sony Hi-8 came ras and transmitted by digitised signal on Inmarsat A to the dedicated Whitbread desk at Reuters. A helicopter flew from Puerto Williams to the Cape and landed at the Navy helipad and waited to see Intrum Justitia (Eur) come into view about 3 miles away. The footage of this and the other yachts was then flown back to Punta Arenas where the exhaustive process of editing and film processing began. Satellite feeds, made on a dish espe cially adapted for use by the TV pool, of both video and stills footage were then sent across the world using the Reuters news feed to a potential total viewing audience of 650 million peo ple. Over 75% of the images using graphics had the Heineken Trophy logo prominently displayed on screen. The chairman of the TV pool was delighted with the results. "We have got some fantastic pictures from the Horn. Really outstanding work and it seems that with all the problems this part of the world can provide, our team of professionals have come together and we have some outstand ing footage. Three cheers to Heineken for their considerable assistance and support."

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 1994 | | pagina 34