No other yacht race tests crews and equipment like it. It is about surfing at 50 knots through the freezing stretches of the Southern Ocean, or drifting in the searing heat of the Doldrums, search ing for the sail combination that could be the difference between winning and losing. It is a marathon that is raced like a sprint. For 24 hours a day, every day, crews push the boats and themselves to squeeze out that extra knot of boat speed. The result is that, after thousands of miles and weeks of racing, boats often finish within minutes - even seconds - of each other. There are two classes of boat for the 1995-94 Race; the IOR Maxis, ocean racing giants that are between 70 and 84 ft long and need around 16 crew to handle them and the Whitbread 60, a new rule written especially for the demands of round the world racing. The W60s are prom ised to be fast, exciting and, most importantly for this kind of racing, safe. Starting from Southampton on September 25 1995, the yachts raced across the equator and through the Doldrums, to Punta del Este, Uruguay. The second leg is a slight ride across the Southern Ocean to Fremantle, Western Australia; Auckland, New Zealand is a short 'dash' away before another blast through the Southern Ocean and around the revered Cape Horn and back up to sunny Punta del Este. From there the boats head up the coast of South America to Fort Lauderdale, USA then finally across the Atlantic avoiding the Azores High, to Southampton, nine months and 52,000 nautical miles later. The fourteen yachts taking part in this epic race are all doing so to gain the honour of having beaten the world and win the prestigious Heineken Trophy for being the fastest boat around the world in each class. As each leg is longer than the average ocean race, Heineken also awards a trophy for the winners of each leg in each class. For the other competitors there is the satisfaction of having competed in the Greatest Race, and 33 memories and friendships to last a lifetime. Heineken is playing a major part in this round the world marathon. As global sponsor Heineken has created Heineken Trophy Villages at all the ports of call, it have funded the TV Pool, increasing television coverage of the race many-fold. In December in Fremantle Heineken's involvement in the Race took on another angle. The only all woman entry in the race was in dan ger of pulling out due to lack of sponsorship funds. Heineken stepped in to ensure the only all woman boat would complete the Race. The move, described as a 'far- sighted and intelligent intervention', has provided a great boost to women's sailing. Dawn Riley, the skipper, is perhaps the world's best female sailor and she has moulded together a close team of enthusiastic sailors from eight different countries, including Marleen Cleyndert from Holland, Marie Claude Kieffer from France and four Americans. Jan Reijerinck, Heineken's Global Sponsorship Manager commented at the re-christening of the boat: "The race is the world's premier offshore event and 'Heineken' will provide us with a strong focus in all our key international markets as well as giving us additional publicity opportunities". THE WORLD OF HEINEKEN

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 1994 | | pagina 33