Heineken World Cup of Golf 1995
Golfing fun in
El Salvador
present with free beer
tastings. The favourable
reactions from both
spectators and players have
strengthened the agent in
its efforts to make this tour
nament into an annual
event. Our photo shows two
Heineken hostesses behind
the prize presentation
table.
With 161 competitors
from around the world and
extensive coverage in the
international nautical
press, the Heineken
Regatta St. Maarten, held in
early March in the
Caribbean, was a resound
ing success.
The Heineken Regatta
took place for the 14th time
and over the years has
evolved into the most
important event in the
region. According to a local
newspaper, fun and pro
fessionalism underlie its
success, 'Fun it was no
doubt: serious fun. More
than that, it was a delight
ful display of organisational
and promotional skills...'
Distribuidora Nacional
S.A., Heineken's agenl in
the Central American stale
of El Salvador, recently
organised the Heineken
Golf Tournament for the
first time. Praise came from
all sides for the tournament
as the country's best and
most fun event. Eighty
amateurs and professionals
took part. At various greens
Distribuidora Nacional was
The 1995 edition of the
Heineken World Cup of
Golf is to be held in China.
The Mission Hills Golf Club
in the South Chinese
Guanlan Township of
Shenzhen will be the
venue. It will be the 41st
time that this event has
been held.
During the Heineken
World Cup of Golf in China
52 teams of two players
each will compete for a
first prize of 260,000 US
dollars. The total prize
money amounts to 1.2 mil
lion US dollars.
The contracts were
signed some time ago in
China's capital Beijing in
the presence of several
Chinese dignitaries,
Howard Clarck, Chairman
of the International Golf
Association, and Mr Rong
Gaotang, President of the
Chinese Golf Association.
The international sports
press was also present.
Golf as a sport is still in its
infancy in China but is
growing fast, thanks to
efforts by the Chinese Golf
Association to stimulate
professional golfing. The
Mission Hills Golf Club was
designed by the well-
known American golfer
Jack Nicklaus. He is also
giving advice on the layout
of the course. The first
eighteen holes, on which
the Heineken World Cup of
Golf will be played, should
be ready in mid-1994. The
aim is to double the num
ber of holes in future.
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