age of business is governed y strength of brand" Ray van Schaik takes his leave as Chairman of Executive Board Ray van Schaik took his leave of Heineken at the General Meet ing of Shareholders held on 22 April after more than three decades of service with the company. Heineken his first and was to be his only loyer. But the posts he held with in Heineken were so varied that there was no need for him to look around for another employer. In 1959, having completed his study in economics, Mr Van Schaik wrote a letter to Heine ken on the off chance that there might be a job for him. He was taken on as the junior assistant in the export department and given the job of visiting the markets 'east of Athens'. He describes his time at Export as follows: "Though Export was not where I learnt my most important lessons, I feel it did teach me that there is more to the world than just Holland and that you must have the ability to identify with local conditions. Looking back, I see my time at Export as an easy-going period. I was responsible for sales and for maintaining contacts with agents." After posts in London and in the Netherlands as district sales manager, he was appointed Director, Finance and Diversification Netherlands in 1970 and a member of the Executive Board in 1974. Nine years later Mr Van Schaik became Vice-Chairman and in 1989 Chairman; an impressive career. Modest People who have worked together closely with Mr Van Schaik describe him as a hard worker, always closely involved with both the business and his colleagues. Mr Van Schaik is a modest man, not one who likes to be prominently in the limelight. "I believe that it is our company which has to have a high profile in the world. The people who work for the company must have a low profile." "If we were to neglect the Heineken brand, we would still have a big brewery but otherwise noth ing special. Thanks to the Heineken brand we are one of the world's best known breweries." Another characteristic that stems from his modesty is that Mr Van Schaik was never driven by am bitions. "I never had the feeling that I should see the chairmanship as a crown on my work. I wasn't sitting waiting for it, as 1 did not fancy being compared with my predecessor all the time. Equally, 1 don't think that my successor ought to be compared with me." Mr Van Schaik therefore does not want to give a character sketch of Karei Vuursteen. "I wouldn't want to stick a label on him, as you mustn't make comparisons between individ ual personalities. But I'm convinced that under Mr Vuursteen's leadership the years ahead will certainly not be dull." In perspective The last four years of his career were not the easiest. Years in which his efforts were devoted almost single- mindedly to Heineken. But still: "It was an interesting, a highly dynamic period in which I greatly enjoyed working together with my collea gues." Mr Van Schaik feels his retirement is in the interest of the company. "Older people are generally better able to put things in perspective, to recognise the relative importance of things. And they have an understand ing of social issues like alcohol abuse and the environment. The younger THE WORLD OF HEINEKEN

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 1993 | | pagina 4