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CONTENTS
A. It u ys
new member of
Executive Board
for Marketing
A. Ruys (45) was appointed a
member of the Executive
Board of Heineken N.V. at the
General Meeting of Sharehold
ers held on 22 April 1993. Mr
Buys will join the company on
1 September 1993 and will be
responsible for the marketing
function within the Executive
Board.
Mr Ruys is currently work
ing within Unilever's Foods
Executive where he is res
ponsible for all foods busi
nesses in Scandinavia, as well
as for a number of businesses
in Germany, the United King
dom and the Benelux.
From 1989 until October
1992 he was chairman of the
board of Van den Bergh Neder
land and also a member of the
board of Nederlandse Unilever
Bedrijven. Prior to that Mr
Ruys, who joined the Unilever
Group in 1974, had held
various marketing and man
agement posts in the Nether
lands, Colombia and Italy.
The World of Heineken is published by
Heineken Internationaal Beheer and is
issued at least twice a year in English
and French. If you have any sugges
tions or comments, please send them
to: Heineken Internationaal Beheer:
Corporate Public Relations Department,
P.O. Box 28,1000 AA Amsterdam.
Editor: Jan Kroese
Translations: Alan Hemingway
Photography: Pieter Boer (Amster
dam), Fotopersburo Dijkstra
(Uithoorn), Sjaak Ramakers (Utrecht),
Paul Huf (Amsterdam), Olaf Smit
(Den Bosch) and others.
Design and Production:
Obbes Primowees (Amsterdam)
Printing: Haverlag (Zaandam)
Print run: 12,500 copies.
Partial or full reproduction of articles or
illustrations in this publication is only
permitted with the publisher's explicit
consent.
1993 Heineken Internationaal Beheer B.V.
Ray van Schaik
After more than 37 years with the
company, culminating in his chair
manship of the Executive Board since
1990, Ray van Schaik has taken his
leave. A portrait.
Challenge
The racing bike has been oiled and
put away (Buckler Cycle Racing
Team) and the basketball has come
bouncing in (Buckler Challenge). A
major international sponsorship
aimed at strengthening the Buckler
image, especially in Europe and the
United States.
Germany
One of the most attractive, yet at
the same time one of the world's
most complicated beer markets is
Germany. After lengthy deliberation,
Heineken Beer was introduced in
Germany on a small scale on
1 January this year.
Murphy's Irish Stout
In the world beer market increasing
interest is being shown for stout.
Particularly the Irish heritage of the
product appeals to many consumers.
Murphy's Irish Stout, brewed in Cork,
Ireland, is the beer that is giving
Heineken a foothold in the world
stout market.
Eastern Europe
A European region with growth
potential for Heineken: the former
Eastern Bloc countries. Alle Yprna of
Heineken Business Development
talks about the problems and the
opportunities.
WORLD
HEINEKEN
