Cool rucksack for Canary Islands
Heineken
Kayak
Race
from Wiwine Liusing, man
ager of Rim Fa Co.; pic
tured left is her husband
Jéröme Mainquet who
handled much of the
organisation work.
In Tahiti the very first
Heineken Kayak Race was
held some time ago. The
race was organised by Kim
Fa Co., importer of Heine
ken in Tahiti, in coopera
tion with two big canoeing
clubs. The race, over a dis
tance of 22 kilometres, was
contested by 35 rowers.
Before the race got under
way, each participant was
presented with Heineken
shirts and a Heineken stic
ker was affixed to each
kayak.
The winner in the
men's section was Lewis
Laughlin (pictured centre).
He received the first prize
This summer a major
consumer campaign will
again be held in off trade
outlets in the Canary Is
lands (meanwhile the sec
ond biggest export market
for Heineken). The prob
lem each year is to come
up with an idea for a multi
functional pack in which at
least eight cans can be kept
cool and transported.
The perfect solution
was found: a coolbag
whose top can be zipped
open to reveal a rucksack
section (see drawing). The
first of these 'cool ruck
sacks' have meanwhile ar
rived on the Canary Is
lands. Expectations are that
as many as eleven
thousand of them will be
sold this summer.
THE WORLD OF HEINEKEN
