Heineken Far East sponsors book about Cambodia Heineken Regatta Heineken Far East has added another sponsorship to its existing selection: financial support for the production of a book about Cambodia. Because of the civil war in this Asian country news coverage about Cambodia has mainly been negative over the past two decades. The 200-page book by John Hoskin (text) and Tim Hall (photography) depicts an other side of Cambodia: its centuries-old and rich cul ture and its natural beauty. The book was published in English, German and French and was marketed worldwide. Heineken Far East sponsored the book's pub lication in exchange for forty personalised copies of the book which were sent to various business relations. The cover of the book carries the Heineken logo and a page at the front of the book has been reserved for a message from the sponsor. In ad dition, Heineken Far East asked the publisher to include two photos in the book which clearly portray the Heineken brand image. THE WORLD OF HEINEKEN esasc i 32025 TknU-rUjvJ Early in March the thirteenth edition of the Heineken Regatta took place. This yachting event was held, as usual, around the island of St. Maarten in the Caribbean. Over the years the Heineken Regatta has grown from a local event into a contest which has gained a permanent place on the calendar of the major international fixtures in the yachting world. Journalists from the Caribbean, the U.S.A. and Europe reported on the regatta, ensuring wide spread publicity for Heineken.

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 1993 | | pagina 26