ineken Beer brewed
Desnoes Geddes
Brewery in Jamaica also celebrates 75th birthday
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"We've imported the brewmaster instead of the
beer". This was the slogan used by the Desnoes
Geddes brewery in the Jamaica Daily News of 11
July 1973 to let the population of the Caribbean
island know that Heineken Beer would be brewed
locally from that date on.
For many years Heineken Beer
had been exported from Holland
to Jamaica. Increased import
duties made exports less attractive
and so Heineken started negotiations
with Desnoes Geddes on local
brewing and sale of Heineken Beer
under licence. On 18 May 1973 the
contract between Heineken and
Desnoes Geddes was signed. At the
present time Heineken has a stake of
almost 15% in Desnoes Geddes.
This year the twentieth anniversa
ry of this licensing contract between
Heineken and Desnoes Geddes will
be festively commemorated. But D&G
has yet another event to celebrate.
This year also marks the brewery's
75th birthday. Messrs. Desnoes and
Geddes opened their brewery in
Jamaica on 18 June 1918. Business
man and brewer Paul Geddes later
developed the first real Jamaican
beer: Bed Stripe.
THE WORLD OF HEINEKEN
