Special beer mats
for Mardi Gras
Heineken bamboo blinds
Mardi Gras. The feast of Carnival
is celebrated in a big way on almost
all islands in the Caribbean. Heineken
felt it was a good idea to have beer
mats designed specially for the occa
sion so that the brand image could
also be put across during the festivi
ties.
17
Publicity for the Heineken brand
image in Phnom Penh, capital of
Kampuchea, not only involves regular
billboards but also a unique form of
advertising art: hand-painted bamboo
blinds. This series of Heineken 'bill
boards' can be seen in one of the
busiest streets of Phnom Penh.
T II E WORLD OF HEINEKEN
