Heineken 1 in Italy
and Norway
Cayman Islands have their
own Heineken Open
2a
Independent taste tests
in Norway and Italy have
left no doubt at all that
Heineken holds number
one ranking.
In Italy the monthly
magazine La Xuova Eco-
logia published a survey
into the quality of fifteen
different beer brands.
Heineken came out as the
best. In response to the
survey in La Nuova
Ecologia, Italy's MI 3 TV
station decided to run a
feature programme on the
quality of beer. During that
television show (watched
by some three million
viewers each week)
Heineken was also ment
ioned by name.
Norway
In Norway four beer
connoisseurs put nineteen
different beer brands to the
taste test at the request of
one of that country's big
gest daily papers. In the
'final round' Heineken
came out on top against
two Norwegian brands
(Aase and Arendal) and
Carlsberg. Heineken beer
is brewed under licence in
Norway by Ringnes A.S.
MB
Not only in Holland is
there a Heineken Open golf
tournament. The name
Heineken Open also has a
familiar ring in the Cayman
Islands in the Caribbean,
although the event there is
still very small compared
with the Dutch version.
In the Cayman Heine
ken Open the main roles
were played by the British
expatriates. The tourna
ment was played on the
golf course of the Hyatt
Regency, one of the top
locations in the Cayman
Islands.
The intention is that the
tournament, which was
held this year for the
second time, will grow to
become an international
event in the years ahead.
T II I (I II I. I) I) I H K INI K K N
