Dutch trip for
best distributors
Jazz it up
with
Jeineken
It's becoming almost a
tradition; American distri
butors of Heineken and
Amstel Light who have
achieved their sales targets
can earn an incentive trip
to the Netherlands. Several
months ago the winning
distributors spent five days
in Holland, accompanied
by personnel of Van
Munching Co., Heine-
ken's agent in the United
States.
Besides visiting the
Heineken breweries in
Zoeterwoude (see photo)
and in Den Bosch, the
eighteen guests also went
for a look at several tourist
attractions, including the
'Deltawerken' storm surge
barrier.
On the island of Cura
sao (Netherlands Antilles)
Heineken has also created
a link with jazz. In June
this year Heineken pre
sented the local group, The
Curasao Jazz Ensemble,
during a free 'Jazz it up
with Heineken' concert.
A videofilm was made
of the performance to pro
mote the jazz group in the
region under the Heineken
banner.
The ensemble was set
up and is supported by
Heineken to give an impul
se to the jazz scene on Cu-
rafao. The group will also
be performing as represen
tatives of Curasao during
festivals in the Caribbean.
Guitarist Franklin Rubiano.
John James II illekes, the leader
of the Curasao Jazz Ensemble.
I H I O II I, I) II I H I I N K K K
