Roll out the barrel
Can Can
Carnival
Carnival is the feast
during which you can for
get your everyday worries
for a short while. You
spend days partying and
dressing up in the weirdest
costumes. Heineken agent
De La Torre on Gran Ca
nada enjoyed seeing these
two revellers making it
more than clear which beer
brand they appreciate
most.
Stamps
Every Tuesday night
customers who ordered a
pint of draught Heineken
received a stamp on their
Heineken 'Roll out the bar
rel' card. Those who had
collected six stamps after a
few visits could put the
card, marked with their
name and address, in a col
lecting box.
There were three differ
ent draws. The first draw
How can a pub attract
more customers on a quiet
night and at the same time
boost its sales of draught
Heineken?
This was the question
that faced Bob Driver,
W holesale Liquor Manager
of importer Oman United
Agencies L.L.C., when the
A1 Ghazal pub of the
Muscat Intercontinental
Hotel in Oman reported the
problem to him. The an
swer was a three-month
promotion called 'Roll out
the barrel', during which
customers could win a 50-
litre barrel which they
could use to organise a
party for their friends in the
A1 Ghazal pub.
was made once a week.
The winners were pre
sented with Heineken arti
cles such as T-shirts, beach
shorts, etc. This weekly
draw was aimed at main
taining consumer involve
ment in the promotion.
Every last Tuesday in
the month the winning
card for the barrel was
drawn. The very final draw
featured an extra prize: two
air tickets to Dubai.
Oman United Agencies
L.L.C. was extremely satis
fied with the results of the
promotion. Customer resp
onse was enthusiastic.
Visitors to the bar were
especially attracted by the
chance of winning a free
barrel of beer and being
able to host a party for their
friends. Oman United
Agencies were also very
pleased with the resultant
ten per cent climb in sales
of Heineken draught beer.
Left, Alan Caboche, who won
the 50-litre barrel and the
tickets to Dubai. Pictured right:
hob Driver, Wholesale Liquor
Manager of importer Oman
United Agencies L.L.C.
I II I II II I I) II I II I I I K I
