ture of malt and water). Depending on the brewing process or the type of beer, different varieties of hops are added in the form of pellets or extract. Perfect blend Heineken obtains most of its hops from Germany. The little town of Hal- lertau is the hop capital of the world. But Heineken hops are also bought from sources in Czechoslovakia and in the U.S. state of Washington, the centre of the American hop growing industry. Our specialised buyers make sure that only the best quality hops are used for Heineken beers. Those various types of hops are then mixed together to form the perfect blend. A blend which is a warranty for the constant quality and taste of the beer. That's what everything revolves around at Heineken. The shoots of the hop plant are tied up and can sometimes reach a length of six metres. THE WORLD OF HEINEKEN

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 1991 | | pagina 5