for tourists
Heineken defied the laws of logic. The more than four
million tourists do not form the primary target group.
All attention is focused on the local population. And
that's proved to be the right choice now that the inter
est for sun, sea and sand is declining. Every reason for
a visit to the Canary Islands.
The Canary Islands comprise 19
seven separate islands: Gran
Canaria, Tenerife, Lanzarote,
Fuertaventura, Hiero, La Palma and
La Gomera. The group of islands lies
off the West coast of Africa, opposite
Morocco. To describe all the islands
would take us too long. That's why
we'll be concentrating on the two
most important islands: Gran Canaria
and Tenerife.
Both islands are of volcanic origin
and anyone who takes the trouble to
get to know the interior will see the
