THE SINGAPORE I
if 1
mm
40
The Singapore Heineken
print campaign is
devised with the
intention of developing a high
brand awareness for Heineken
within the local market. The
execution projects an exclusive
user image so that Heineken is
perceived as a brand for
discerning consumers who
really know what to look for in
beer.
Heineken is therefore to be
associated with a different type
of consumers who is
knowledgeable, cultured and
who appreciates the finest
things in life and knows how to
choose them.
The overall result remains
'beery' but clearly
differentiated in layout and
page personality terms from
other beer advertising currently
seen in Singapore.
Tan Seek Wee
Marketing Manager
Malayan Breweries Ltd.
\\V ken you've just acquired a new objet d'art,
appreciate the moment with one that can he tasted.
Heineken
^^hen the computer has just declared your company
in the Llach, celebrate with something refreshingly green.
|§3 Hg
i
mmk;.
Heineken
THE WORLD OF HEINEKEN
