Strong expansion for Douala brewery International Brasserie can't keep pace with demand for Amstel and Miitzig Another new chapter can be added to the success story of International Brasserie in Cameroun. This brewery (in which Heine- ken has a 34% stake) has been achieving increasingly higher sales results despite a declining beer market. For the third time in four years International Brasserie's bre wing capacity needs to be expanded. Heine- ken Technisch Beheer (HTB) has been planning these expansion projects which are scheduled for completion in May/June. The aim is to raise the brewery's total output to 680,000 hectolitres this year. In Douala they expect that this will pro visionally be enough to keep up with consumer demand. But they are not ab solutely certain about this; so far, all the optimistic forecasts have had to be adjusted upwards, as sales have outsoa- red expectations each time. lb support the local team, two HTB employees have been detached to Doua la specifically for the expansion project. Work in progress on expanding the cooling instalation. Apart from a technical contract for the regular assistance to the brewery, International Brasse rie has also commissioned HTB to carry out this extension work. Because of the urgent need for the bigger capacity, the work had to be completed in a very short space of time. The first of five 1,500- litre fermenting tanks arrives at the brewery. Under the supervision of HTB, wor kers are busy expanding the brewery in Douala, the capital of Cameroun. The brewery is being expanded on all fronts: the brewhouse, the cooling installation, the storage cellars, the bottling line, etc

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World of Heineken | 1989 | | pagina 37