Adventure on the High Seas as the Whitbread 'Round the
World Race for the Heineken Trophy Gets Underway
Global Sponsorship for the World's Best Beer
It is the ultimate ocean race. Running
nine months, 32 thousand nautical miles
in often unforgiving seas, it has been
called gruelling and exhilarating by those
brave enough to raise their sails in
competition.
Welcome to the Whitbread Round the
World Race for the Heineken Trophy.
On Saturday, September 25, 16 yachts
carrying some 200 sailors left
Southampton, England on the first leg of
the six-leg '93-'94 race. Twelve countries
are represented in this running of the
Whitbread, which will stop on our shores
next April, in Ft. Lauderdale, at the end of
the fifth leg. From Ft. Lauderdale,
sailors will race back across the
Atlantic to Southampton for the fin
ish of the race, expected in early
June.
As a global sponsor of the event,
Heineken's presence will be
strongly felt throughout each aspect
of the race. In
addition to being
title sponsor of the
trophy awarded
after each leg,
Heineken will
maintain a "Trophy
Village" at each of
the stopovers
around the world.
That means that the
world's sporting
press won't be able
to miss our strong
involvement in
this
prestigious race, often referred to as the
"Mt. Everest" of yacht racing.
In addition to all the newspaper, radio,
and television news coverage of the nearly
year-long running of
the Whitbread Race,
ESPN will be featur
ing a number of
programs
throughout the
race, highlight
ing each leg, as
well as the spon
sors' activities in
the race villages.
For Heineken,
of course, the
presentation of
the trophy to the
winner of each
leg is a focal
small, red enamel burgee. This is backed
by a crystal disk etched with a map of the
world. Both elements rest on an ebony
base decorated with the Heineken logo
bar. The finished Heineken Trophy, un-
point of sponsorship. That's why
world-renowned jeweler Tiffany
Company was commissioned early
this year to design the Heineken Tro-
phy.
Tiffany, which has a long history of
designing prestigious racing awards,
has outdone itself with the Heineken
Trophy. The design features a billow
ing, sterling silver sail topped with a
veiled by supermodel Naomi Campbell
just prior to the start of the race, certainly
lives up to Heineken's world-class stan
dards.
As the race cruises towards U.S. shores,
be sure to watch your local news for
updates on the competition, ESPN for
overall race coverage, and The Windmill
for updates on Heineken's exciting spon
sorship activities.
Supermodel Naomi Campbell unveils the Heineken Trophy,
Grant Dalton, skipper of first leg winner New Zealand
Endeavor, with the Heineken Trophy.
The Heineken Trophy Village in Punta Del Este, Uruguay.
First leg winner New Zealand Endeavor tests her sails
prior to the start of the second leg.
