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Putting POS and Advertising Muscle Behind
Ireland's Smoothest Export: Murphy's Irish Stout
A New Program of Dynamite Heineken Promotional
Designs That Fit to a Tee!
For the second time in three years, VMCO has expanded
its product line to accommodate what we feel is a new
growth area in the imported beer marketplace. The first
was Buckler Non-Alco
holic, which was instantly
recognized as the taste
leader in its category.
As you read in the last
issue of The Windmill
we've just introduced
Murphy's Irish Stout.
Brewed in Cork, Ireland,
Murphy's is the smooth, full
taste that consumers have
been waiting for.
And to get that message
across, we've come up with
a full line of POS certain to
draw attention to Murphy's.
Strong brand identifica
tion and customer involve
ment are the two key features of our new Murphy's dart
board, which you saw at the top of page one of this
edition of The Windmill. And pictured here are the new
Murphy's tabletent, the Murphy's wall clock, and the
award-winning Murphy's wall sign. The latter two pieces
will continue to be available this year.
Because it's a favorite type of POS on-premise, we've
created a two-foot by three-foot decorative Murphy's
mirror, which we're sure
will be one of our most
talked-about pieces. And for
special promotions or just
about any occasion, we're
making available a two-foot
by six-foot Murphy's ban
ner that can be customized.
To add to our full slate of
POS support, we're also
running full-page Murphy's
Irish Stout ads in key Irish
newspapers and magazines
in select markets.
To successfully launch a
new brand, you've got to be
ready to put some muscle
behind it. With VMCO's
proven commitment to its products, and with the sup
port for Murphy's outlined here, there's no doubt that
American consumers will soon be clamoring for the
smooth, full taste the Irish have known about for years;
Murphy's Irish Stout.
We thought you might like a look at three of the four newest
editions to our lineup of promotional tee-shirts. Like all promo
tional items that bear the Heineken name, they've been de
signed to promote America's #1 selling imported beer in eye
catching style.
And also like our other promotional items, they're made from
top quality materials; in this case a sturdy 50/50 heavyweight
poly-cotton, silk-screened with six-color designs on the back
and the Heineken logo on the front.
Featuring the bright graphics you see here, as well as strong
brand name identification, our colorful new tee-shirt designs
are sure to be seen throughout the year in the park, on the
beach, on the street, and everywhere people like to show off
their good taste in beer.
