Even More VMCO Ad Spending in '92!
Special Edition: A Full Program of Advertising Support for
Heineken, Amstel Light, Buckler and Murphy's Irish Stout
A Renowned Artist
New and Revised
POS for the
A First Look
at New Promotional
Putting POS Muscle
for America's#! Import
Through good years and through lean years, VMCO
has always given its brands the support they need to
reach the top, and to stay there. 1992 will be no
Though times are challenging, and competition in
our segment is tougher than ever, VMCO has the
formula for continued sales success, and part of that
formula is increased advertising support.
Taking advantage of its leadership position in the
imported beer market, VMCO is increasing its adver
tising expenditures this year. Because his
torically, brands that increase spending dur
ing a recession actually grow in market
share...and in sales.
This special edition of The Windmill
outlines some of our plans for '92, and
gives you a look at some of our exciting
new POS, (like the Murphy's dart board,
seen here.) Read on; we think you'll
like what you see.
PUBLISHED BY VAN MUNCHING CO., INC.
America's No. I Imported Light Beer