Even More VMCO Ad Spending in '92! mwsrf)ZS. Special Edition: A Full Program of Advertising Support for Heineken, Amstel Light, Buckler and Murphy's Irish Stout A Renowned Artist Illustrates Heinekerfs Quality Message Inside: New and Revised POS for the VMCO Brands A First Look at New Promotional Tee-Shirts Putting POS Muscle Behind the Smooth Taste of Murphy's Sports-Themed POS Programs for America's#! Import Through good years and through lean years, VMCO has always given its brands the support they need to reach the top, and to stay there. 1992 will be no exception. Though times are challenging, and competition in our segment is tougher than ever, VMCO has the formula for continued sales success, and part of that formula is increased advertising support. Taking advantage of its leadership position in the imported beer market, VMCO is increasing its adver tising expenditures this year. Because his torically, brands that increase spending dur ing a recession actually grow in market share...and in sales. This special edition of The Windmill outlines some of our plans for '92, and gives you a look at some of our exciting new POS, (like the Murphy's dart board, seen here.) Read on; we think you'll like what you see. PUBLISHED BY VAN MUNCHING CO., INC. Windmill America's No. I Imported Light Beer

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The Windmill | 1992 | | pagina 1