drinking-aged consumers, who are more
susceptible to trends in the market. We
think these spots will do thatand more.
They'll also serve to remind our loyal con
sumers just why they drink Heineken
because it's the world's best beer.
Over these two pages, we thought
we'd give you a look at some of the
people involved in our new Heineken
campaign. We also thought you'd be in
terested in the complexity involved in
the California sea-side restaurant inhab
ited by another one of our "trendies"
who informs us that he has an answer
ing machinefor his car phone.
We're sure that these new commer
cials will have quite an impact on con
sumers across the countryan impact
that will mean increased sales in '88.
As humorous as they may be, our new
ads have a very serious messagethat
Heineken is here to stay. We'll leave it to
the other guys to kid around.
such a shoot; see the two photos of the
team working behind the camera. From
set-builders to grips, from boom-micro
phone operators to cameramen, it cer
tainly takes a lot of people to make a
great commercial.
The four sets you see behind the ac
tors were designed by Mel Bourne, who's
responsible for the look of many of
Woody Allen's movies. They were built
side by side on the same giant Silvercup
soundstage, so that the filming could
move smoothly from set to set. The "hi-
tech" apartment where one of our ac
tors boasts of having "remote-control
everything" was literally steps away from
Above Left: John van der Kieft,
Warwick Advertising vice president
and account supervisor; Alan Arkin;
and Alvin Nilson, VV1C0 advertis
ing manager. Far Left: Walker
Berwick, Warwick senior vice pres
ident and management supervisor;
Phil Van Munching, VMCO corpo
rate Communications; and Ed
O'Halloran, VMCO assistant adver
tising manager.
Below;,Left to Right: David Thornton, Michael Heinzman, and Steven Kay
