Keeping
in Touch with
the Dutch
Heineken
Presents:
Ten VMCO Reps
Tour Heineken's
Homeland
It was a trip reminiscent of 1983's Van
Munching Co., Inc. fiftieth anniver
sary celebration. Ten VMCO salesmen,
in recognition of their outstanding con
tributions of the last two years, spent a
week this past October on a whirlwind
tour of Hollandhome of Heineken
Beer.
From the massive facilities of Rotter
dam Harbour to the renowned night life
of Amsterdam, the VMCO crew saw a
little bit of everything during their visit.
Of course, a major part of the trip con
sisted of tours through the Heineken
Breweries, including Zoeterwoude and
's Hertogenbosch.
At Zoeterwoude, the chief export
brewery to the United States, the group
visited the Barremolenthe windmill
dedicated by Heineken to VMCO
founder Leo Van Munching in 1975.
Built in l66l, the Barremolen is a
restored, historic windmill, located on
the brewery's park-like grounds.
Other trip highlights included a visit
to the container port in Rotterdam,
where Heineken and Amstel Light are
loaded onto U.S.-bound ships, and a
dinner with Alfred Heineken at the
Amsterdam Brewery.
John McAna, VMCO vice president,
and Doug Brodman, special projects
manager, accompanied the ten sales
representatives on their trip.
They were: Bob Bristow (a Southern
California rep), Dennis Costello (Illi
nois), Doug Escoe (South Carolina and
Heineken is winding up its first excit
ing year as a major sponsor of the
popular coast-to-coast radio pro
gram, Live from the Hard Rock Cafe.
About to enter its second year on
the NBC Radio Network, Live from
the Hard Rock has emerged as an
innovative look at the top entertain
ers of today. Since its first show, Live
from the Hard Rock has featured
such superstars as Phil Collins,
Robert Plant, and James Brown. Up-
and-coming groups like 'Til Tuesday
and The Hooters, along with surprise
guests such as Bob Geldof and Mark
Knopfler have helped make the
show lively and unpredictable.
"Late Night with David Letter-
man" musical host Paul Shaffer, host
Northern Georgia), Mark Esposito
(Connecticut), Joe Kowalczyk (West
chester, Putnam, Rockland, and Orange
Counties, New York), Andy Mather
(Southern Ohio), Steve McNulty (Massa
chusetts), Arley Mitchell (North Caro
lina), Archie Pickerign (Minnesota,
of Live from the Hard Rock, has
shared the microphone with some of
comedy's biggest names as well. Joe
Piscopo, Billy Crystal, Pee Wee Her
man and Robin Williams, (pictured
here with Philip Van Munching,
VMCO special projects representa
tive,) have all been on hand over the
past year.
Live from the Hard Rock is the
perfect vehicle for Heineken; the hot-
test entertainment in the land
brought to you by the best beer in
the world. Tune in to your local NBC
affiliate on the last Sunday Night of
every month and enjoy Live From
the Hard Rock—brought to you by
Heineken Beer.
North Dakota), and Dave Visaggio
(Queens, New York).
None of the VMCO crew will soon
forget the warm hospitality of the
Dutch, or the beautiful sights of Hol
land, home of America's #1 imported
beer.
Pictured here during a tour of the Heineken Brewery 's Hertogenbosch are Joe
Kowalczyk, Bob Bristo, Cor Sheltemar—Brewery Manager, Rob Stevens—
Heineken, John McAna and Mark Esposito.
