"AVery Happy Holiday Season To All."
X THE JT
Holiday Sales Cheer From Heineken and Amstel Light
As always, my thanks and congratulations to
all of you who "Work with the Ts that
deliver." Because of your many contributions
and cooperation, Heineken, Amstel Light and
Grizzly have all enjoyed great sales success
in 1985.
In the coming year we intend to continue
that success with even more advertising in all
media, more P.O.S., more promotionsmore
of everything that, with your continued sup
port, will keep us #1.
In the meantime, I'd like to wish each of
you a very Happy Holiday Season and a
healthy and prosperous New Year.
Sincerely,
PUBLISHED BY VAN MUNCHING CO., INC.
Vol. XXXVI, No. 3
Winter, 1985
Holiday shopping just got a little easier.
At grocery stores and supermarkets
across the nation, there's a holiday
reunion taking place in the form of an
eye-catching display that teams Ameri
ca's largest selling imported beer and
imported light beerHeineken and
Amstel Lightfor the very first time.
What better way to help holiday shop
pers stock up on "Everybody's Party
Needs"?
The new display is as unique in its
simplicity as it is compelling in its
message. Instead of unwieldy wire
supports, the interlocking tubes that
hold up the display fit snuggly onto a
Heineken or Amstel Light bottle neck,
so the display can be adjusted as the
stacks are depleted and re-packed.
Of course, displaying America's
most popular imports side by side
makes good sales sense all year 'round,
but at holiday time it's especially impor
tant to make it easy for shoppers to
stock up on "Everybody's Party
Needs."
In support of this very special holi-
day program, Van Munching is giving
Heineken and Amstel Light blockbuster
network television exposure.
It's estimated that 87% of all U.S.
households will see the highly memora
ble Heineken television commercials
this season. On all three networks, on
only the best programmingshows
like Hill Street Blues, Sixty Minutes, and
NFL Footballthe Heineken message
will be impossible to miss.
Amstel Light's television support
will reach a nationwide audience for the
first time ever, in time for the all-impor
tant holiday selling season. On such
shows as Hardcastle and McCormick,
Cheers, and Alfred Hitchcock Presents,
Amstel Light will enjoy 331 million total
vie wings this season. A massive holiday
greeting from America's largest selling
imported light beer.
With an innovative new display (in
holiday red and green!) and unprece
dented television exposure, it's a sure
thing that the holidays will bring good
cheerand great sales for Heineken
and Amstel Light.
MIAMI VICE
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