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Heineken - #1 in the Sun
^Ê^Heineken. 1
Summer Merchandising Program
Shines Through
PUBLISHED BY VAN MUNCHING CO., INC.
Vol. XXXVI, No. 2
Summer, 1985
u
99
"Nothing sets the table like the World's
best beer."
That's the message being driven
home by a new merchandising program
for off-premise ac-
counts from coast-
to-coast. Appetite
appealing, four
color displays in
cluding pole toppers
(see photo), win
dow streamers,
counter cards, shelf
talkers and 6-pack
price cards—all pro
claim Heineken to be
1 in the Sun," and that
"Nothing sets the table like the World's
best beer."
"Tear-off" coupons on the counter
card shelf-talker and pole toppers carry a
special consumer offer for Imported
Heineken Stemware glasses, each an
eleven ounce classic, 7" tall with gold rim
and beautifully embossed Heineken
logo and Windmill.
A set of 6 collector's
items—only $11.75
plus applicable
taxes.
Each of the POS
items in this special
Heineken Summer
Merchandising Pro
gram can be used
alone—or, together,
in a variety of effective
combinations to build displays in
high traffic areas and near check-out
counters. Displays are designed to dra
matically increase both sales—and prof
its! Heineken—#! in the Sun.
msim
Dutch treat. Food delicacies from Hol
land—plus Heineken, of course—were the
twin features of the Holland American
Club exhibit at this year's International
Bazaar in Dallas, Texas. More than 30,000
people enjoyed the Holland American
Club exhibit—and 124 cases of Heineken!
ow
What else can you say about this tre
mendous floor display billed as the
"World's Largest Heineken Display."
Southland Beverage Co., Atlanta, GA.,
put it up to mark the Grand Opening of
Skinflints Beer Barn in Marietta, GA, Me
morial Day weekend.
Proudly presenting America's #1 Im
port are, bottom row (1 to r) Jerry Wheeler,
Southland Beverage; Doug Bryant, Skin
flint Manager; H.M. McGowan, South
land; and John Wilkes, VMCO Ass't
Division Manager Top, left, is Kim
Gokche, Ass't Manager, Skinflints; with
Don McGowan, Southland Beverage Co.
Million Case Mendizabal! Leo Van Munching, Jr., President, VMCO (1) and John
McAna, VP, National Sales Manager, VMCO (r) present magnificent blue Delft Heineken
award to Sales Manager, Nick Mendizabal, of Universal Brands, Inc., Miami, FL. for lead
ing the Heineken Sales Charge to the one million case level. Nice going Nick, congratula
tions Universal. And, now about that second million
