[oiling Along. Some very moving sales stimulators for the "l's that Deliver."
Hap Boening's "BRING"
To Help Bronx
Grizzly encounters
Welcome Aboard
Our congratulations to Hap Boening,
VMCO distributor, pictured below at the
formal opening of "BRINC"—Beverage
Recycling Inc.—in Bronx, New York.
Hap hopes it will be a big lift to a resurg-
ing Bronx.
Some distinguished visitors, from right:
Leo Van Munching, Pres. VMCO, Sen.
John Flynn, Jim Grossman and Robert
Malito, State Beer Wholesalers Ass'n.,
and Hap Boening.
—Of the Nicest Kind
These days Mr.
Grizzly is wel
come every
where—as these
"Grizzly Night"
photos prove.
Big hug for
our Grizzly from
a waitress at I1MHH
Dunphy's in
Haynnis, Mass. BBMyjlS 1 J
Where
the boys
are—
Grizzly Night at Rider College in
Trenton, New Jersey.
Third Annual
Heineken Achievement Award
Top Salesmen! In another good year
for VMCO, the three men in the middle
all shared honors as Salesman of the
Year for outstanding efforts in selling
and servicing distributors of Heineken,
Amstel and Grizzly.
From left to right: Leo Van Munching,
Jr., President of VMCO, William Cas-
tleberg, Jr., VMCO Sales Representa
tive, Eastern Pennsylvania; David
Visaggio, VMCO Sales Representative,
New York City borough of Queens;
James McDermott, VMCO salesman,
New York City, and John McAna, Vice
President, National Sales Manager of
VMCO. Missing from photo are Frank
Cassady, Western Division who shared
the honors and a fifth winner, not yet
announced.
Oh, Christmas
tree! Great holi-
days at Rum-
son's Wine
Spirit Shop in
Rumson, N.J.
The 130 Heine
ken bottles all lit
up to form a
beautiful Christ
mas tree. That—
plus the big
stack of 6 packs
and 24" bottles-
made a wonder
ful window dis
play.
Charles Piro, VMCO Sales Represen
tative—Southern California
Daniel R. Shields, VMCO Sales Rep
resentative—Southern New Jersey
Delaware
Michael W. White, VMCO Sales Rep
resentative—Central New York
We look forward to their contributions
to the increasing sales success of HEINE
KEN, AMSTEL and GRIZZLY
Good Luck—and smooth sailing.
Jim Valvano, left, head basketball coach
at North Carolina State University wears
a big smile as he accepts the third annual
HEINEKEN achievement award—a
beautiful, blue Delft, imported Heine
ken Trophy—from John McAna, VMCO
VP and National Sales Manager, at right.
The award was presented during the
Eastern College Athletic Conference
Holiday Festival Tournament at Madi
son Square Garden where Heineken
was the "official beer." Jim Valvano has
one of the best won-lost records on the
collegiate scene. "But more important"
as John McAna said, "are the many ac
colades he has received as a leader,
motivator and teacher. His relationships
with his players are frequently cited as a
coaching standard, based on a working
philosophy that they are really people-
not just athletes."
mmmmjipo***
HÉÜlÉMÜiW? i n X n lull
Three hundred and fifteen cases
never looked so good! This magnificent
floor display put up by Blaikie Sons
at Publix Stores in Sarasota, Fla. fea
tured nothing but Heineken and Heine
ken Dark in cases, 6 packs and bonus
packs. Giant inflatable bottles, Heine
ken windmill and the big Heineken
banner all added to a "show and sell"
story that moved sixty five cases of
Heineken and Heineken Dark in just
one week!
Handsome Delaware Valley Distributor
truck doesn't let anybody forget
HEINEKEN—Light or Dark.
J. Twigg, Inc. of Lancaster, Pa. joins
the parade with trucks that all say
HEINEKEN—anyway you look at them.
Perfect combination. Dramatic decals
for AMSTEL HEINEKEN on this
WATSON KUNDA SONS big, 10
wheeler out of King of Prussia, PA.
