Come to think of it
II have a Heineken:
Will
Annual Event
PREPPING for boardsailing—newest yachting event in the Summer Olympics—these
windsurfers skim past a Heineken marker at Long Beach, Cal. as they compete in the
Heineken World Cup, 1983—a series of international boardsailing events sponsored by the
number one import.
Heineken
WHAT WAS VMCO's Harold Bollman
doing in Carson, Pirie, Scott Co, Chi
cago's great department store? Well, he
and Shiela Endicott, Rep. for Chicago
Beverage Systems, had a beautifully deco
rated Holland corner which featured
Heineken and business was great!
JOINT PROMOTION: Richter's Cafe in
New Haven and radio station WPLR re
cently joined forces for an unusual Heine-
ken/Amstel night that sold 20 cases.
Customers wearing WPLR t-shirts got new
ones. Everybody was eligible for Heineken
POS prizes raffled off by WPLR Station
manager Jack Caulfield and his pretty as
sistant. That's Richter Eiser, owner, on the
left.
«p.
THE GRAND OPENING of the Rawhide Saloon in Ephrata, Pa. featuring Heine
ken on Tap, and both regular and Dark. We displayed the new Heineken banner at
the opening. In the photo, left to right are: Bryan Bolton; Owner Butch Eastier;
driver Jay Twigg, Twigg Dist.; Fred Otto, VMCO Div. Mgr.
Pre N. Y.C. Marathon gathering at the U.S.
Steak House. Over 1,000 guests enjoyed
Heineken and Amstel. In the photo—left to
right—George Hirsh (Publisher of Runner
Mag.); Len Schlachter (VMCO's Ass't,
Nat'l Adv. Mgr.); George Kahl (VMCO
Ass't, Nat. Sis. Mgr.); Don Lenehan and
Russell Brown of SSC&B; Doug Brod-
man, (VMCO Amstel Brand Mgr.) and
Charles Allred of SSC&B.
la
NO WONDER Rick Suprenant, Asst.
Manager of the Grog Shop in Cheshire, CT
says small displays are effective—this one
for Heineken, topped by the windmill,
boosted sales by 75%!
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