Come to think of it II have a Heineken: Will Annual Event PREPPING for boardsailing—newest yachting event in the Summer Olympics—these windsurfers skim past a Heineken marker at Long Beach, Cal. as they compete in the Heineken World Cup, 1983—a series of international boardsailing events sponsored by the number one import. Heineken WHAT WAS VMCO's Harold Bollman doing in Carson, Pirie, Scott Co, Chi cago's great department store? Well, he and Shiela Endicott, Rep. for Chicago Beverage Systems, had a beautifully deco rated Holland corner which featured Heineken and business was great! JOINT PROMOTION: Richter's Cafe in New Haven and radio station WPLR re cently joined forces for an unusual Heine- ken/Amstel night that sold 20 cases. Customers wearing WPLR t-shirts got new ones. Everybody was eligible for Heineken POS prizes raffled off by WPLR Station manager Jack Caulfield and his pretty as sistant. That's Richter Eiser, owner, on the left. «p. THE GRAND OPENING of the Rawhide Saloon in Ephrata, Pa. featuring Heine ken on Tap, and both regular and Dark. We displayed the new Heineken banner at the opening. In the photo, left to right are: Bryan Bolton; Owner Butch Eastier; driver Jay Twigg, Twigg Dist.; Fred Otto, VMCO Div. Mgr. Pre N. Y.C. Marathon gathering at the U.S. Steak House. Over 1,000 guests enjoyed Heineken and Amstel. In the photo—left to right—George Hirsh (Publisher of Runner Mag.); Len Schlachter (VMCO's Ass't, Nat'l Adv. Mgr.); George Kahl (VMCO Ass't, Nat. Sis. Mgr.); Don Lenehan and Russell Brown of SSC&B; Doug Brod- man, (VMCO Amstel Brand Mgr.) and Charles Allred of SSC&B. la NO WONDER Rick Suprenant, Asst. Manager of the Grog Shop in Cheshire, CT says small displays are effective—this one for Heineken, topped by the windmill, boosted sales by 75%! 6 i.:V 3 ^■-ëÊ^mêÈSÊMSk - a v to fhmk of ft, til law m WsrnkkmT Itlec>kert

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1983 | | pagina 6