Amstel Sales Keep Soaring UPBEAT HAIL, HAIL! Happy Holidays from the Van Munching headquarters staff. From left to right: Vincent DeMichele, Theresa McCarthy, Doreen Cheeseman, Ray Mazzochi, Betty Behan, Chris Zellin, Pascale Peguero (hidden), Eve Santiago, Kaye Brady (hidden), Denis Hepburn, Grace Acoro, John McAna, Leo Van Munching, Jr., (Back row) Eugene Pre- sseau, George Kahl, Matt Nestor, Dorothy Pugliese, Leslie Hart, Rita Goldsmith, John Murphy, (2nd row) Pauline Szturma, Mary Greene, Lorraine Schillat, Carol Vaccaro, Lorraine Spitery, Pat Gale, (kneeling-left to right) John Shioris, Andy Jenner, Bob Mer- riam, Carl Viggiano, Jim Amone, Bill Massa, Orlando Brathwaite. The rest of the staff are out of camera range. Sorry about that. THIS NEW and eye-catching "Holiday Cheer" display carries a gift idea that should move a lot of Heineken cases at Christmas. Over 100% sales increase in Amstel Light Bier was achieved in 1983—further reinforcing its position as the #1 im ported light beer. Strong advertising support—more $'s per case than any other import—dy namic merchandising and P.O.S. sup port, an aggressive, dedicated sales team and continuing taste trials that convert more and more new customers—all con tributed to the record year. Not too bad for a "three year old"— but just wait till you see the Amstel per formance in 1984! Welcoming Committee 50th Anniversary special container of Heineken arrives at Port Elizabeth, New Jersey, October 12, 1983. Beautifully hand-painted on 3 sides with the Heineken logo and a special Anniversary indicia, the 40long container was originally presented as a gift to VMCO from Heineken, N.V. in Rotterdam on Sept. 28, 1983. On hand for the occasion were, from left, Tom Marino and John Callea of Atlantic Container Line; Bill Ellis, Meadowlands Warehousing Corporation; John McAna, Leo Van Munching, Jr., and Vin cent DeMichele, VMCO; and Daniel Kerrigan, ACL. George Kahl, formerly Metro N.Y. Manager, has been appointed Ass't Na tional Sales Manager and will work with'Ken Blair on field supervision, tak ing over some of the extensive travel commit ments necessary to that job, strengthening the na tional VMCO sales man agement team. Manny Busto, former sales rep. in the Metro Division was promoted to fill George Kahl's spot as Metro New York Manager. All success to both of them in their new positions. April and May marked 10th Anniversaries with VMCO for Arthur Bock, Jr., Allen Hal Trombly and George M. Mruk, Jr. of the VMCO sales staff. Congratulations and wel come to the VMCO 10 Year Club. Leonard Schlachter, vet eran of 15 years in adver tising, marketing and sales promotion has joined A1 Nilson in the Advertising Department. Welcome aboard. Len. 2

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1983 | | pagina 2