"Warmest Holiday Greetings - and sincere congratulations" Paw Yourself a Grizzly Come to think of it... Happy Holidays to all! PUBLISHED BY VAN MUNCHING CO., INC. Vol. XXXIV No. 3 Winter, 1983 Advertising, promotion themes, point- of-sale material and product allocation are now ready for introduction in the U.S. of Grizzly, a Canadian lager beer. Grizzly is brewed exclusively for VMCO by Hamilton Breweries, Hamil ton, Ontario—a fully owned subsidiary of Amstel Brewery, Canada, Ltd. According to Leo Van Munching, Jr., "Canadian beers have shown excellent growth in the U.S. beer market during the past 5 years," and Grizzly can help to fill "a sizeable niche between super- premium domestics and European im ports." Grizzly will be the second imported brand introduced by VMCO since 1980 and the advent of Amstel Light. TERRIFIC IDEA!...from James Gal lagher in Philadelphia came this phota of his Christmas tree decorated with Heine- ken beer coasters, for a wonderful effect. Leo Van Munching, Jr. VMCO President "On this 50th Anniversary of im porting Heineken Beer, I would like to express my gratitude to our No. 1 team for making us so successful. I am confident that the outstanding efforts of our VMCO sales force, distibutor organiza tions and retailers will continue and lead us to even greater suc cesses in 1984 and the years to come. Each and every member of this great team deserves credit for putting us out in front and keeping us there!"

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The Windmill | 1983 | | pagina 1