Postgraduate
course.
HIGHER
EDUCATION...
On campus,
or off, students
having fun enjoy
learning more
about Heineken and
Amstel Light.
EMS.
Suffolk University,
Boston, Mass.
Mitchell College,
New London, Conn.
T.J. McFly's,
Carbondale, Illinois.
Central Connecticut State College,
New Britain, Conn.
Northeastern University,
Boston, Mass.
Brand new, off-premise item, the
Bonus Pak. Twelve bottles of
Heineken beautifully packaged,
easy-to-carry, attractively priced.
Small wonder it's doing so well
in a dozen test markets.
HOT ITEMS...HOT
Read by 3.4 million students in
51 colleges, what better place to
promote Heineken identity with
the dramatic, 4-color football
poster schedule shown above,
than Nutshell—the most popular
magazine in the country pub
lished for the college student.
The poster appeared in the
Fall issue as part of a beautiful, 4
page, 4-color insert that features
the individual schedules of the
51 colleges covered by Nutshell.
Last page of the insert pictures
our favorite green bottle with
"Come to think of it.reminder.
i Pat Kenneally and Robert
Waselewski, VMCO, (center)
accept handsome plaque pre
sented by Jerry Nikitas, Presi
dent of the Illinois Retail Liquor
Stores Association and Geor-
giana Busch-Fish, ILSA V.P, for
"50 years of service" to the
Beverage Alcohol Industry of
Illinois.
i For skiing, sports or campus
wear, colorful, new "Heineken
Beer" suspenders for him or for
her. Tasteful, useful, attractive.
Offered for only $7.25 on hand
some "take one" displays.
