NIGHTS TO
REMEMBER...
PROMOTIONS
UNUSUAL
DISPLAYS...
A smiling quartet of Wesieyan stu
dents celebrate Heineken night at
Polly's in Middletown, CT.
Rolling eye-catchers such as this
one, owned by Watson, Kunda
Sons, King of Prussia, PA, deliver the
goods for Heineken/Amstel nights
from coast-to-coast.
And the band plays on at Bazrah Lounge in Bazrah, CT under our big
Heineken banner.
Madeline and Lizette, daughters of
Jorge Dominguez, VMCO rep, grace
Heineken car during final day parade in
Miami's annual 7 day Calle Ocho Carni
val. Heineken banners and posters dis
played at Heineken outlets throughout the
8 block area attracted enough of the
750,000 visitors to sell 3,000 cases!
Mike Nash, Sales Manager for Chas.
Nash Sons Corp. in North Bergen, New
Jersey, congratulates Ed Douglas, (center)
on winning $700 Moped in their month
long "Ride Away with Your Heineken"
sales contest. Just to qualify, salesmen had
to top their July, 1982 Heineken and
Amstel Light sales by at least 25%. No
problem for Ed who out-scored everybody
else in a close finish. That's Joe Ferro,
VMCO rep, sharing the spotlight.
It's Heineken ail the way at Philadel
phia's Fish Co.'s lovely outdoor cafe at
2nd and Chestnut Streets.
John Broome, owner of Crossed Keys Package Store
in Lubbock, Tex., tripled sales of Heineken and Amstel
Light with this massive display of our favorite products.
Ray North, regional manager for Glazer's/Cactus
Distributors is naturally all smiles, too.
Big Heineken Bottle equals
Big Heineken Sales. For just
two weeks, starting with the
July 4th holiday, 21 distribu
tors in the Philadelphia area
used large Heineken bottle
displays like this one—and
sold 1,000 extra cases!
<0''
Come tp think of it,II baveo
