Coast to Coast
show your
r
mmm
Elegant ambiance and Heineken go together perfectly as you can see at this large
"Mosler Safe" party held recently in Atlanta, Ga. Here are some enthusiastic party goers
making a toast with Heineken on draught, the exclusive beverage—and 19 barrels were
consumed at the event. That equates at 114 cases or 2,736 bottles. That's a lot of Heine
ken.
16,992, Count 'Em, 16,992
empty Heineken bottles!
Real Live Heineken six-pack that won two
prizes for costumes in two bars—$400 all
told. The ingenious outfit photo was sent in
by Mr. and Mrs. Gary Polonski of Middle Is
land, NY. You can't miss with Heineken!
Oft,
C! Ep F%
dt.dratridt'slJby,
truecoior.
KISS ME
I'M
IRISH
St. Patrick would
surely approve these
two special Heineken
promotion pieces hon-
oring his day. The
large poster was
widely used around
Trrrrrr the country and, natu
rally, a lot of people showed their
true colors. The lapel sticker very
likely generated a lot of sales and
perhaps some kisses as well!
(Heineken)
The front lawn of an apartment in Syra
cuse, N.Y., had a real, traffic-stopping
scene—over 708 cases of Heineken con
taining 16,992 empty Heineken bottles.
They were put on the lawn by tenants,
Dave Krauscharr and Steve Pokren-
towski, who not only have a deep affec
tion for Heineken, but like to keep the
empties. It took them 30 hours to clear
their apartment.
The men started collecting two years
ago but it got a little out of hand! Just be
fore the bottles were hauled away to a re
cycling plant the two Heineken lovers
celebrated the house cleaning by open
ing another Heineken six-pack.
Fabulous setting for a Heineken party
with that giant banner and P.O.S. pieces
all over. It happened at Hostos College in
the Bronx, NY. Before the night was over
that big stack of Heineken cans in the
background was consumed.
TEMSHOT ITEMSHOT
Full page in the sports section of
the Philadelphia Daily News car
ried a big photo of Penn State's
Dave Opfar deplaning after the
Nittany Lions won the Sugar
Bowl. Dave carried a reward for
his performance—a case of
Heineken.
In the Fort Lauderdale News and
Sun-Sentinel there's a great
story about Stratford's Bar in
Hollywood, a 35-year-old insti
tution with a reputation as a
place to meet friendly people.
Leading the story is a photo of
the bar, dominated by a giant
Heineken sign.
An Associated Press wire photo
that ran in a lot of papers, shows
Baltimore Colts' linebacker,
Mike Ozdowski, tending bar at
the Summit Hotel in New York
City during the NFL strike. In the
foreground, where it belongs, is
a Heineken tap handle.
VMCO Divisional Sales Manager
in New England, Bob Kenney,
and Bill Cahill, VMCO Rep
attended the "Best of Boston"
party where forty companies and
restaurants were attending. Am-
stel Light Bier was the only beer
served. Many first tasters thought
it was great and several restau
rants are going to put Amstel on
their bills of fare. Nine cases
were consumed and a tenth was
eagerly enjoyed by the catering
staff.
In a recent news column about
what celebrities like best to
drink, Paul Newman is listed as
a Heineken fan.
A Braves fan who went to St.
Louis for the NL series made a
news item when he said, "I drink
Busch beer back home but I
won't drink it here." He was
hoisting a bottle of Heineken
at the time.
What a picture window! Precise, perfect
and all Heineken is this front window at the
C&S Deli in Island Park, N.Y. Beautiful
and beneficial use of P.O.S. and two wind
mills. That's Gus Sacino, C&S owner
standing in front of the masterpiece.
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