Heineken in Action
4
TOPS THEM ALL! This beautiful balloon proves that the medium is the message with that
giant Heineken banner for all the world to see. Dreamed up and produced by Esber Bever
age Co., Canton, Ohio, Distr., the giant bag soars like the sales of the #1 Import. The
balloon was a feature of the Hall of Fame game parade.
Big 175 case display at Finest Liquor in
Springfield, 111. got a lot of action, extra
sales on the holidays. Kevin Kent, Man
ager, obligingly got into the photo and that
smile means he's happy with results.
Instant beer garden is what happens when
you place a couple of Heineken umbrellas
in any area. This is the Heineken Pizza and
Beer Garden in the concession area of the
New Haven Coliseum in Conn.
Real Class! A Heineken Mug Party held at
Baur's Opera House in Springfield, 111., not
only had chic, but it moved extra cases. In
black tie above, at Baur's, are Joel the
doorman, left, and manager Brown Hitt.
And with the two elegant gentlemen, two
mugs of Heineken! Suggest a dress up
night at one of your accounts. It's a differ
ent idea and it works!
The smiles tell the story. These three
young ladies are enjoying a Heineken-
Amstel night at Quinnipiac College in
Hamden, Conn, where 35 cases of Heine
ken and 15 of Amstel were sold.
Affectionate hug for the big plastic Heine
ken can at the Bar Bombay in Long
Branch, N.J. The pretty young lady has
that "come to think of itlook.
