Amstel Light Bier
Wins All Taste Tests!
S2É2S
VMCO Distributors
Keep on Truckin'
Carry these quotes around in your
pocket when you're talking about Am
stel. They prove you've got a winner
every time. House Beautiful magazine
says: "The major shortcoming of most
low-calorie drinks is that they're short on
flavor. But I've come across a refreshing
exception: Amstel Light Bier. Its calories
are fewa 12-ounce bottle has 95,
compared with 173 for most regular
beers. But Amstel is spicy and stylish,
with plenty of character, and compares
favorably with imported lagers made
without concern for calories." Peter
Quimme is the House Beautiful writer
who said it.
Washingtonian Magazine in D.C. had
an article which stated: "Nearly a ton of
Washington bartenders met at Runyon's
bar to lend their weight to this year's
rating of light beer. All'beers were tasted
blind, identified only by numbers." The
beers in order of preference listed Amstel
Light as Number One!
Harper's Bazaar in a story about beer
gives a nice plug to Sweetwater's in Chi
cago which Mayor Jane Byrne has called
her favorite restaurant. It says "pretty
young women flock to Sweetwater's to
"enjoy an Amstel Light with the pasta
and veal entrees." Same article says
"Heineken is far and away the most pop
ular imported brew" which all of us al
ready know!
Robert E. Kenney, below, has been
appointed Manager of VMCO's New
England Division. The announcement,
made by John McAna, VMCO V.P. and
National Sales Manager, makes Robert
responsible for
marketing of
Heineken and
Amstel in Maine,
New Hampshire,
Vermont, Massa
chusetts, Con
necticut and
Rhode Island. A
native of Boston,
he attended Bridgewater State, earning
a BS in Biology. After graduation he was
Assistant Director of Campus Center at
Fairfield University (Conn.), joining
VMCO first as a Sales Rep in Hartford,
then Fairfield County. He is single and a
native Bostonian.
Welcome to Ross B. Valenti who has
joined VMCO as a Sales Representative
in the Chicago area formerly covered by
Dick Geary.
This says it all!
A recent letter to VMCO from a
Manhattan gentleman named
Rene Kluge is quoted here in its
entirety. "Hi! Heineken is
great."
Double Dutch
Work of art! This Heineken logo was painted
on the wall of a dormitory at a school in Penn
sylvania by a student who has exceptional taste.
This painting also illustrates the marvelous
"Chemistry" between Heineken and Heineken
loversin fact, the picture was sent in by an
employee of Galaxie Chemical Corp. in Pater-
son, N.J. who stated, "1 am speaking for all the
employees at Galaxie when I say we are sin
cerely satisfied with the quality and taste of your
beer...it has that special touch of class." The
painter works at Galaxie while attending
school.
Rear View of a terrific use of an Amstel Light
decal. Dynamite! Universal Brands, Miami,
Florida created it.
Big billboard that is seen by thousands of
prospects. Credit Bell Distributors, Co. in
California.
A Heineken decal no one can miss on a
Ciampi Distributors truck in Novato,
California.
i| America's ^1 imported Boer
Moving message by De Crescente Distribu
tors in Mechanicville, N.Y.
Major meeting on the pro
motion of Double DutchDe-
Kuyper Peppermint Schnaaps
with a Heineken chaserwas
held recently at Rochester,
N.Y. Thirty-eight distributor
salesmen from Spartan Bever
age, Haag Distributors, V.F.
Murphy and Universal McKin-
ley, in addition to George Mruk
and Jim Norton, VMCO Reps,
and Dick Wein from National
Distillers were present. In the
photo are, Dick Schneider and
Wally Lord, Sales Managers
for Spartan, with George
Mruk, VMCO, in center.
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