Heineken Heineken Parties Make Smiles and Profits! The Bigger the Better! liiraTiTgiTTii There's always a Heineken night, no matter where you go.because they're fun and very popular. Here are several from around the country. Try one in your territory for a guaranteed success story. These two giant displays dominate the store floors and no customer can miss themthey turn impulses into sales of Heineken and Amstel. The top photo shows a display put up by Universal Brands in Miami, the all Heineken dis play, below, was created in New Orleans by New Orleans Beverage Agency. If you're a Rubik Cube fan, can you figure out how many cases there are in these displays? Portable Heineken Party! Backback a SixpackA sensational, new idea for Fall action and the back-to- college crowd, a waterproof, urethane coated nylon backpack that can tote a sixpack of Heineken plus the fixins for a great picnic. The backpack has adjust able shoulder straps, zippered flap pocket, removable polyfoam liner and a web carrying handle. It's a bargain, only $9.95. This full color display with cou pons for ordering will get big action and sales coast-to-coast. Talk it up, it's going to move more Heineken cans! Just Outnew off-premise items that tie in with Heineken national advertising, "Come to think of it, I'll have a Heine-, ken." From top to left, clockwise, Shelf Strip, Giant 24" Bullseye with larger copy area than before, Bottle Topper which can also be used on cans, Counter Mat and Six Pack Price/Counter Card. Come to think of it, they'll all boost sales! Murph's Study Hall on the York, Pa., College Campus held a Heineken night attended by, among many others, Fred Otto of VMCO, an attractive lady named Sue and Henry Lamar of Sheffer Distributors. Frontier Bar in St. Paul put on a Heineken Mug Night. By 9:15 in the evening they ran out of 30 dozen mugs and moved 63 cases of Heine ken. McLean Distributing Co. in St. Paul is plan ning more Mug Nightsthey've used about 150 dozen in two months at retail accounts. E.L. Kracker's Lounge, Charleston, 111., home of Eastern Illinois University, told us they didn't even have time to put Heineken in the bin. It went from "walk in" right out of the case. Tale of the Bear Restaurant in Genesico, N.Y. features a dance contest with Heineken P.O.S. as prizes. On Saturday nights they move 60 to 70 cases of the #1 Imported Beer. The Rathskeller in Washington, D.C. put on an Amstell Light Night that drew a big crowd. This young lady modelled an Amstel T-shirt complete with Amstel Light and mugs. sssmm** mnmmi 3

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1982 | | pagina 3