1
P
i
li
M
i
X
v.v.-.v.w.v.v
o
.V.VxWV.VX*.
öv\'
VA'.V.V
.VaVaVAV;
Cv
making terrific success stories
several pictures of recent par
Amazon Chief wearing his favorite
crowna Heineken hat! Tom and Tim
of Prussia, Pa., on vacation recently in
the jungle outside of Peru met the chief
and traded him a Heineken hat for that
blowgun in his hand. VMCO's Fred Otto
sent The Windmill this photo and won-
FORT LAUDERDALE, Fla.—Heineken/Omni
Magazine Promotion was a winner. A science
Heineken on draft and was so successful that
the hotel kept the #1 Imported Beer on tap
for the entire Easter break. That's Bill
BRIDGEPORT, Conn.Heineken night at the
University involved a "1982 Class Olympics"
between Sophomores and Juniors. Great fun
occasion as you can see in photo. Moved 30
cases of Heineken.
for a case of Heineken!
students
Chicago's St. Patrick's Day Parade was a
giant "greenie" day. Just before the pa
rade, in photo below, the South Side
Irish Rugby team marchers expressed
their sentiments about Heineken with
the "St. Paddy loved it" sign. In the bot
tom picture is Tim McCarthy, left, a Se
cret Service agent who is one of
President Reagan's guards who was
wounded in the assassination attempt.
With him celebrating St. Patrick's Day is
VMCO Rep Dick Geary, right, retired!
Both are wearing "Kiss Me I'm Irish and
WWV
X» i
v*
V
..•a..........
a
a.
i.i i i
i
L W
\»a .aa»...a..
I
CALLE OCHO Carnaval. Miami, Fla.A tre
mendous, week long festival in "Little Havana"
that ended with a fantastic parade. An esti
mated 450,000 people attended the event and
Desi Arnaz was King of the Carnival. VMCO
Rep Gorge Dominguez and Sergio Godinez,
Universal Brand's Manager, did a super job
placing POS all over plus T-shirts that featured,
in Spanish, "Come to think of it, I'll have a
Heineken." The result of this huge cooperative
promotion of VMCO and Universal Brands
an additional 3,000 cases of Heineken were
sold. In the Heineken "official car" above are,
left to right Gorge Dominguez and Ed Abdella,
VMCO Reps, Madeline and Lizette Dominguez
and Serge Godinez, Universal Brands.
V
Wesleyan University
MIDDLETOWN, Conn.
Heineken night was SRO. Here's Steve Copley,
bartender,
with Frank Amara, salesman
for Connecticut Beverage Co. in Norwich. At
right, Mitchell College in New London had a
Heineken night, too, decorated with giant
Heineken posters. Glen Wilkie, Salesman for
Tri-County Distributors, East Lyme, helped
make it a big success.
NO DOUBT about itthey truly love Heineken
and Amstel at the Powder Ridge Ski Area in
Middlefield, Conn. End of ski season Heineken
and Amstel night moved five barrels of Heine
ken and many cases of Amstel!
9
