Big Winner! Double Dutch a "schnaap-up" Heineken Decals Never Stop Selling Any way you look at it, a truck with those great Heineken decals sells the #1 Im ported beer and boosts your profits. Here are some excellent examples of the very moving Heineken message! Alaska Distributors Co., Seattle, Washington. The Kristen Distributing Co., Elizabeth, N.J. MISSfiï Don Lee Distributors, Dearborn, Michigan. The "Unbuckle a Heineken" promotion was a fantastic success coast-to-coast. The buckle was a sensation in the younger market.right in style and the handiest bottle opener ever created. A promotion counter card for use on a six- pack with fifty tear-off order forms high lighted the promotion. Flower Power DON'T MISS this one! That's Bill Coats, VMCO Sales Rep, right, with Jerry Moniz of Bobby Rubino's Rib Restau rants in Fort Lauderdale, Fla. Bill is con gratulating him on a unique selling idea the plastic tulip in an Amstel Light bottle, at left. The flower power idea one on every table, really worked in all six Rubino restaurantssold 109 cases of Amstel during December, and 330 cases of Heineken the same month. Fred Nachard Wholesalers, Flag staff, Arizona. HEINEKEN and DeKuyper Schnaaps have come together with a great tasting new ideaDouble Dutch, a sip of De Kuyper Peppermint Schnaaps followed by a Heineken chaser. It's refreshing, de licious and flavorful. This, winter more than 250 distributors are backing the promotion with in-store displays like this. RON BLEAU has been named VMCO Di vision Sales Manager of the Central Divi sion. His territory includes Indiana, Ohio, Kentucky, Michigan and Tennessee. ih*¥ («1 i fietmekeit ÜÜI 4

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1982 | | pagina 4