Big Winner!
Double Dutch
a "schnaap-up"
Heineken Decals
Never Stop Selling
Any way you look at it, a truck with those
great Heineken decals sells the #1 Im
ported beer and boosts your profits.
Here are some excellent examples of the
very moving Heineken message!
Alaska Distributors Co., Seattle,
Washington.
The Kristen Distributing Co.,
Elizabeth, N.J.
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Don Lee Distributors, Dearborn,
Michigan.
The "Unbuckle a Heineken" promotion
was a fantastic success coast-to-coast.
The buckle was a sensation in the
younger market.right in style and the
handiest bottle opener ever created. A
promotion counter card for use on a six-
pack with fifty tear-off order forms high
lighted the promotion.
Flower
Power
DON'T MISS this one! That's Bill Coats,
VMCO Sales Rep, right, with Jerry
Moniz of Bobby Rubino's Rib Restau
rants in Fort Lauderdale, Fla. Bill is con
gratulating him on a unique selling idea
the plastic tulip in an Amstel Light
bottle, at left. The flower power idea
one on every table, really worked in all
six Rubino restaurantssold 109 cases
of Amstel during December, and 330
cases of Heineken the same month.
Fred Nachard Wholesalers, Flag
staff, Arizona.
HEINEKEN and DeKuyper Schnaaps
have come together with a great tasting
new ideaDouble Dutch, a sip of De
Kuyper Peppermint Schnaaps followed
by a Heineken chaser. It's refreshing, de
licious and flavorful. This, winter more
than 250 distributors are backing the
promotion with in-store displays like this.
RON BLEAU has been named VMCO Di
vision Sales Manager of the Central Divi
sion. His territory includes Indiana, Ohio,
Kentucky, Michigan and Tennessee.
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