Give a Heineken Night! Dynamite Display! Alaska Christmas Tree! Mm OUR HEINEKEN GIANT, wall size posters were mounted on heavy card stock by Glazer's, Dallas, Texas, to create this stunning display in Sigel's Liquor Store #5 in Dallas. The giant, mounted posters are the crowning touch on the stack of 60 cases of Heineken regular and dark. It really dominates a whole section of the store. NEW PROMOTIONAL, Merchandising and Gift Catalog just issued by the VMCO fulfillment house, Anchor Marketing, Inc. in St. Louis, Mo. It contains a wonderful assortment of Heineken items: jackets, T- shirts, a flyer, golf balls, hats, bags, pens, bottle openersyou name it, it's there beautiful merchandise with the Heineken logo tastefully applied. All in full color! For instance, below are a couple of items for the catalog A TERRIFIC IDEA! This is a Heineken Christmas tree that is built of 265 cases. It's one of seven in various stores in the Anchorage, Alaska, area. The tree dis plays were created by Alaska Distribu tors Co., Seattle, Wash, and in addition to the basic tree there is a 70 to 100 case display beside the tree. These unique Heineken displays are put up about two weeks before Christmas and sell out be fore the season is over. Remember it next Christmas! In the picture is Bob Es- terling, Alaska Distributors General Sales Manager. HEINEKEN NIGHT MADE EASY! All these items in the new Heineken Merchan dising Catalog are hotand inexpensive. Perfect for a party to attract crowds, make sales and boost profits. MHHM

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The Windmill | 1982 | | pagina 2