Give a
Heineken
Night!
Dynamite Display!
Alaska Christmas Tree!
Mm
OUR HEINEKEN GIANT, wall size
posters were mounted on heavy card
stock by Glazer's, Dallas, Texas, to create
this stunning display in Sigel's Liquor
Store #5 in Dallas. The giant, mounted
posters are the crowning touch on the
stack of 60 cases of Heineken regular
and dark. It really dominates a whole
section of the store.
NEW PROMOTIONAL, Merchandising
and Gift Catalog just issued by the VMCO
fulfillment house, Anchor Marketing, Inc.
in St. Louis, Mo. It contains a wonderful
assortment of Heineken items: jackets, T-
shirts, a flyer, golf balls, hats, bags, pens,
bottle openersyou name it, it's there
beautiful merchandise with the Heineken
logo tastefully applied. All in full color! For
instance, below are a couple of items for
the catalog
A TERRIFIC IDEA! This is a Heineken
Christmas tree that is built of 265 cases.
It's one of seven in various stores in the
Anchorage, Alaska, area. The tree dis
plays were created by Alaska Distribu
tors Co., Seattle, Wash, and in addition
to the basic tree there is a 70 to 100 case
display beside the tree. These unique
Heineken displays are put up about two
weeks before Christmas and sell out be
fore the season is over. Remember it
next Christmas! In the picture is Bob Es-
terling, Alaska Distributors General Sales
Manager.
HEINEKEN NIGHT MADE EASY! All
these items in the new Heineken Merchan
dising Catalog are hotand inexpensive.
Perfect for a party to attract crowds, make
sales and boost profits.
MHHM
