n Amstel AMSTELIUP0RTED Get Big Sales Action From Your Trucks jj VP Amstel Light Fall Classic... Great Success New Amstel Menu Clips ...for Openers! Trucks deliver a lot more than beer. they also deliver a hard hitting sales message with easy-to-use Heineken and Amstel decals. Here are a few great examples of advertising on the move ATKINSON SALES CO., INC., Tarboro, N.C. BOBBY FISHER, Springfield, Ohio Amstel T-shirted winners in the Amstel Light Fall Classic hold their trophies and flaunt their champion smiles. The Amstel Light Fall Classic, a racquet- ball tournament was set up by Car- mello Bambace, Inc., the Amstel distributor in Hawthorne, N.Y. There were about 150 participants competing for prizes of trophies, Amstel T-shirts and cases of Amstel at Court-Sports II in Yonkers, N.Y. En trance fee was $17 per person for one event, $8 more for a second. And there were men's and women's novice classes as well as men's A, B, and C classes. The weekend tournament was a fantastic success. Kim Bambace, who played in the tourney said that in addition to the 12 cases of Amstel that were awarded as prizes, 40 cases were consumed by the players. If you have a sports-court club in your area, this is a fantastic idea for a promotion. IKBR-SMCi ALABAMA CROWN, Birmingfon, Ala. EUREKA! Amstel Bier is the Number One seller in Greece. So Hal Trombly, VMCO Sales Representative in North ern Florida, standing beside a sign that says it all, reports that Greek res taurants in his territory get a lot of sales action by telling the customers about the popularity of Amstel in the homeland. Good idea! Great way to place Amstel Light Bier with a new account or to service a regu lar account, are the new Menu Clips, now available. The Amstel logo is in red and Imported Light Bier in black. Sorry we can't show them in color but here's what one looks like. THINK BIG! This mountain of Heine- ken contains 100 cases of regular and 10 cases of dark. It's located in Minne sota where MGM Liquor has nine stores, all featuring Heineken. This display is the biggest. And that's Jeff Slattery, Store Manager, somewhat dwarfed by the imposing pyramid of the Number One Import. NEARLY 600 CASES were sold at the Heineken Stand at the summer Illinois State Fair in Springfield. Bob Wase- lewski, VMCO Division Manager, re ports that the sales were big—585 cases. That's Jack McHenry, VMCO Sales Representative In the center. This was a first participation for VMCO in the Fair. ST. PETERSBURG BEVERAGE, St Petersburg, Fla. "Come to think of it, I'll have a Heineken" -i ■vp CC**-' ,r. v LIGHT BIER 4

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1981 | | pagina 4