all
Beautiful Idea for
The Ivy League Fans
PUBLISHED BY VAN MUNCHING CO., INC.
VOL. XXXII, NO. 4
Winter, 1981
NUMBER ONE marketers! Pictured at the recent VMCO Divisional Sales Man
agers meeting were: (seated left to right) John McAna, VP-National Sales Man
ager; Leo Van Munching, Jr., VMCO President; Ken Blair, Assistant National Sales
Manager and standing, VMCO Divisional Sales Managers Messrs. Hegedorn,
Waselewski, Neglia, Ackerman, Otto, Curry and Morgan.
The Harvard/Yale Football Game
"The Game"was telecast live over
closed circuit TV on Nov. 21. VMCO
participated in this very special show
with opening and closing Heineken
billboards in the program, plus six
Heineken 30-second Award Winning
commercials during the program.
The closed circuit broadcast ap
peared in twelve citiesAnchorage,
Chicago, Cleveland, Dallas, Los
Angeles, Memphis, Ft. Lauderdale, Pitts
burgh, San Diego, San Francisco,
Washington and Tampa.
Naturally there was plenty of Heine
ken consumed. And if you were a Yale
fan, you really enjoyed it!
THIS IS one of the ways we wished
millions of Heineken lovers "Holiday
Cheer" in thousands of outlets across
the countrya good looking, colorful
display for many in-store uses.
ANDREW P. ACQUARO has joined
VMCO as a Sales Representative in Area
3A, New Jersey. He will be working un
der Dan Neglia. Welcome aboard!
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