Come to think of it.a really great new Heineken ad!
25,000,000 Cases of
Heineken Delivered
Without a Traffic Jam!
PUBLISHED BY VAN MUNCHING CO., INC.
VOL. XXXI
Spring, 1981
YV -
WMS V
Too bad we can't show this new Heine-
ken ad in full color as it will appear in a
list of magazines whose readers are
the best prospects for Heineken
nineteen national magazines includ
ing Playboy, Sports Illustrated,
Newsweek, New Yorker, Yachting, Peo
ple, Road Track and Time. They
reach four out of five primary pros
pects, over thirty seven million of
them. There will be radio spots, too,
on more than two hundred stations in
the top fifty markets. And big support
in newspapers and trade publications.
Heineken is not only the Number One
import, it gives you the Number One
National Advertising and Sales Promo
tion backing!
Vincent DeMichele, VMCO V.P.
The logistics boggle the mind. Espe
cially when you consider that those
cases contain well over a half billion
bottles of Heineken! And all of them
get from the brewery in Holland to
destinations all over America—plus
Hawaii and Alaskawithout a hitch.
The man chiefly responsible for this
awesome shipping job is Vincent De
Michele, Vice President of VMCO. In
fact, this story started out to be a pro
file of Vince, but he and his department
are so totally involved in shipping the
No. 1 import to customers, that this has
become a story7 of the VMCO traffic op
eration. With pictureson page 2.
When Vincent DeMichele came to
VMCO as Traffic Manager in 1958 there
were three people in the department.
Since then, the tremendous growth of
Heineken in the U.S. market has ex
panded the department considerably.
Vince s Assistant Traffic Manager is Matt
Nestor. Also on the staff in New York
Continued on page 2)
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