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TO profit
stock vrmm
of what sels more.
Ken Blair, NewAss't
Sales Manager
When interviewed recently about his
joining VMCO as Assistant National
Sales Manager, Ken Blair said, "It's the
greatest opportunity in the beer indus
try." True.
Ken came to VMCO a few months
ago from All Brand Importers, Inc.,
where he was Regional Sales Manager,
handling the introduction of Moose-
head in the Northeast region. Previous
to that he was National Sales Manager
for Holsten Lager and before that Ken
was District Manager for Diners Club in
the New York Region. With other exten
sive experience at Ballantine and Hans
Holterbosch (Lowenbrau), Ken brings
to VMCO plenty of sales and executive
background.
A graduate of Long Island City High
School, he took special college
courses, through the Navy, at San Diego
State. Later, he attended Queens Col
lege in Flushing where he took market
ing and merchandising.
Ken lives with his wife in Garden
Citv, N.Y.
"HEINEKEN NITE" packs them in at Quinnipiac College in Hamden, Connecticut!
Bob Pasale, VMCO Division Manager in that state, sent in these shots of the stu
dent rathskeller the night Heineken was featured. Above is the line up at the door
and below, the "Rat" is jammed. Great idea for any college town as a promotion
to stimulate business.
DISPLAY'S THE THING
and this chart
shows how shelf
placement drastically
affects movement off
shelves. It's worth
study. It proves that a
good way to boost
sales and profits is to
put Heineken where it
can really deliver...up
high!
iSli
THIS HEINEKEN ad is
running in a lot of
trade papers and
magazines, so you
may have seen it.
Whether you've seen
it or not, the headline
is worth remembering
To profit more, stock
more of what sells
more.
GREAT SPOT for a Heineken display
outdoors in the parking lot, next
to charcoal for patio grilling. It says
picnics, parties, fun... a Heineken
setting. It was snapped by Flyer Bev
erage, Davenport, Iowa.
