Truck Decal Program Sells
More Heineken
John A. McAna,
V.P. Sales, VMCO
rmsm
The Heineken Truck Decal Program is
really in action rolling billboards
from coast-to-coast. The new decals
have been upgraded in design, pres
sure sensitive so they're easy to apply,
made of DuPont Tedlar, a tough film
that resists weather. Use them to boost
your Heineken sales.
The decals are flexible in design, too,
combinations to fit any size or type
truck attractively. Here are several ex
cellent uses of the decals
One of the most important players on a
#1 selling team is a V.P. of National
Sales with vast experience, aggressive
drive and plenty of presence. That's a
pretty good description of VMCO's
John A. McAna.
Born in a tiny town near Gloucester,
Mass., he attended New York schools
and St. John's University. His career
started with Balfour, Guthrie, an ex
port-import business, at which he was
involved with purchasing. Later he
joined Park Tilford, in sales, then to
Schlitz where he held a number of ex
ecutive sales and merchandising jobs.
Next, John went with a wholesaler who
handled Heineken which led him to a
job with VMCO in 1965. He left VMCO
in 1974 for Schenlev. Then he was with
American Distillers as Regional Market
ing Director. He came back to VMCO
about a year ago as V.P, National Sales.
John and his wife, Kay, live in Roch-
elle Park, N.J. Their daughter, Kathi,
attends Lafayette College.
if AMSTEL
THIS IS IT! The first and only
brewed-and-bottled-in-Europe beer
that is low in calories, yet has the dis
tinguished taste of a premium import,
is Amstel Light Bier. It is being intro
duced in this country exclusively by
Van Munching Company, Inc., ex
clusive importers of Heineken Holland
Beer. Amstel contains only 95 calories
per 12-ounce bottle and is available in
six-packs of 12-ounce bottles.
AT SU-RO's recent sales meeting in
Miami, Florida, Heineken's Christmas
Header was a highlight. The other
highlight in the photo is Jack Hymes,
VMCO Sales Rep.
i mpariwMi
ONLY
ËtSIJ'
THERE ARE TWO SIDES to every Am
stel T-shirt, both good reading! The
shirt is fire-engine red and you'll be
seeing them all over the country pretty
soon. They make a great promotion
item. For instance, Seneca Beverage
in Elmira, N.Y. is having their sales
men arrange "T-shirt Nights" at key
on-premise accounts, to generate
volume sales.
THIS DISPLAY at Bucks County Bev
erage Co., Penndel, Pa., was created
by their Heineken Girl pretty Pat
Deratto.
Hub Distributor at Grand Junction,
Colorado, gets a lot of mileage out of a
Heineken Van Decal Set.
Boening Bros, in North Lindenhurst,
New York, has an effective Heineken
advertisement on the new truck.
Ciampi Distributors, Novato, Califor
nia, uses both Heineken Light and
Dark bottles to frame the famous
Heineken logo.
Sheller Beer Co., York, Pa., makes
great use of a Heineken Truck Decal
Set on a giant trailer.
