Best Wishes
Good HealthJoy
and Happiness
for the New
VAN MUNCHING CO., INC.
VMCO HEINEKEN TRUCK DECAL PROGRAM
MEETS ALL WHOLESALER VEHICLE REQUIREMENTS
The VMCO/Heineken Truck 8c Van Decal Program is a flexible one which
adapts to the many sizes and shapes of various wholesaler vehicles now in
operation. The photo below shows how the VMCO/Heineken Truck 8c Van
Decal Program provided attractive Heineken paint and decal markings for the
varied types of vehicles currently being used by the General Wholesale Beer
Company of Atlanta, Georgia. The van-truck on the left is a merchandising
vehicle which services the larger on- and off-premise accounts; the route truck
in the middle is the newest addition, and is rotated every two weeks on the most
heavily populated routes; the van on the right serves in a utility capacity and has
traveled over 100,000 miles covering the entire metropolitan area of Atlanta.
More and more VMCO wholesalers are recognizing the opportunity to sell more
profitable Heineken The #1 Imported Beer in America by taking advan
tage of the valuable Heineken advertising/selling space on their vehicles.
/J[l WFm
Q Heineken
VMCO 10-YEAR CLUB
ADDS SEVEN NEW MEMBERS
Congratulations to the seven new
members now being added to the Van
Munching 8c Co., Inc. 10-Year Club.
All have faithfully served with the
company for the past ten years, con
tributing to its success during a period
of tremendous growth. The new mem
bers, with their present departmental
assignments noted, are:
Certainly this is an impressive num
ber of new members, and indicates
the strength of seasoned and experi
enced employees throughout the vari
ous departments of Van Munching 8c
Co., Inc. The company has gained,
and will gain, from their continuing
service as it moves to new levels of
expansion and growth.
HEINEKEN 10-YEAR EXCLUSIVE
AT MOSLER SAFE RATHSKELLERS
The Mosler Safe Company has been
serving Heineken exclusively at its
Rathskeller Hospitality Parties for
over ten years. Held in major cities
across the country every year, these
affairs are attended by select members
of the financial communty, and attend
ance at any one affair can reach the
4,000 mark. The most recent Mosler
Rathskeller was held at the Sheraton
Hotel in Philadelphia where some
2,500 people enjoyed 38 kegs of tre
mendous-tasting Heineken. Pictured
were (1. to r.) R. Guim, Bucks Cty.
Bev.; F. Otto, VMCO; K. Bird 8c R.
Myron, Mosler; J. McGuire, VMCO.
IMPORTED
S™* TASTES TREMENDOUS Ui-illL'l*
NEWELL C. CARLOS
SALES
ROY V. CURRY
SALES
ELEANOR M. FERRARA
ACCOUNTING
PAUL F. GIERMANN
SALES
JOHN P. MCINERNEY
WAREHOUSING
HAROLD B. MATHER
SALES
FRANK PARRINO
TRAFFIC