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PUBLISHED BY VAN MUNCHING CO., INC.
VOL. XXVII, No. 2
WINTER, 1976
iig ifnltfcag Mtzzmt
he Bicentennial Year 1976 is drawing to
close and as in recent years, we have every
a a
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a
M a
reason
feel thankful
results
fiscal year 1976 which brought an unbeliev
able accomplishment of a 50% total sales
increase.
We wish to express our gratitude to the
Brewery for producing the quantity of beer
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which enabled
achieve
fantastic
attain
have also
figure of over twelve million cartons includ
draught beer, a feat very difficult
received the glad tidings from the Brewery that as of December,
they assure us of a monthly capacity and shipment of 1,200,000
cartons, on the basis of which we have established a sales quota
of fifteen million cartons for 1977.
In the last several months there has been a large increase of
new competitors from
away countries like Australia
Philippines, the United Kingdom, Germany, Poland, etc.; while
border countries like Canada and Mexico are trying very
hard
much
foothold in this country. This should not
because of the substantial price differential and
therefore, the limitation of the territories they cover. We are ir
every one of the fifty states and are proud to state once again
we are the #1 of all imported beers. As our advertising states:
HEINEKEN Tastes Tremendous No Wonder It's #1
We extend our best holiday greetings to our staff for a job
well done.
Cordially yours,
f
L. van Munching, President
