The Windmill
PUBLISHED BY VAN MUNCHING CO., INC.
VOL. XXVI, No.3
WINTER, 1975
i he holiday season 1975 is again upon us and we
must agree that there are many reasons to be thankful
for the accomplishments that this year has brought us
in our endeavors to increase the sales of Heineken
Beer.
In a recent visit by Mr. and Mrs. A. H. Heineken
and their charming daughter, we had the occasion to
hear how proud they are of our achievement with pur
chases of over eight million cases including draught
beer from the Brewery and the resulting depletion sales
by all of our wholesalers throughout the country.
We are presently working hard preparing our own
plans for 1976 and are proud to base these plans on
almost a half century of being in America and accom
plishing our goals during this period of time, in which
our many wholesalers and our ever-growing sales staff
have added their share in our success.
All of us should be most grateful to the perform
ance by our friends in Holland and they, in turn, feel
very proud that our organization has accomplished
not only a 24% increase over sales of last year but
the undisputed leadership of all imported beers ship
ped to the U.S.A.
Cordially yours
