New Mexico Distributor Uses Billboards
To Increase Heineken's Sales
Famous Clambox Restaurant in Westport
Serves Heineken's On Tap Exclusively
Welcome to New Faces
Richard Says:» let's Visit Holland
home of
FROM ONE CASE PER WEEK
TO 34 CASES PER WEEK
WITH GIANT WINDMILL DISPLAY
We salute the following newly
appointed distributors and welcome
them into the fold of our happy family:
1250 Delevan Drive
San Diego 2, California
58 Adams Street
Auburn, Maine
8 Ellis Avenue
Augusta, Maine
107 Bridge Street
Chillicothe, Ohio
320 Jay Street
Sacramento, California
I is
In the above photo we see one of our Heineken's billboards used throughout Albuquerque by Richard
Distributing Co., exclusive Heineken's distributor in New Mexico.
We would also like to point out that it is extra efforts such as these on the part of Richard Distributing Co.,
that have helped to make a 300% sales increase in New Mexico possible in the last few years.
Shown above Mr. Arthur Gross of Cos Cob and Steve Zakos of the Westport Clam Box toasting with
Heineken's draught beer.
It is a tribute to the fine quality of Heineken's to have been selected as the only beer on tap in a restau
rant as exclusive as the Westport Clam Box.
Thanks to our energetic distributor, Boening
Brothers in Rosedale, Long Island, and our Van
Munching representative Joe Kissel, the above dis
play boosted Heineken's sales from only one case a
week to 35 cases during the first week of the dis
play in Waldbaum's Supermarket in East Meadow,
Long Island.
As you can see in the above photo, the giant 12 ft.
windmill and 100 cases of Heineken's Beer were
strategically set up in an end of aisle position, t
good display plus good distributor merchandising
resulted in a phenomenal sales increase.
Because of the outstanding success of this particular
display, the store manager has requested that the
display be replenished regularly and left in the
same position through Thanksgiving.
QUALITY BRANDS
UNITED DISTRIBUTORS OF MAINE
PINE STATE BEVERAGE COMPANY
UNION COAL COMPANY
BERBERIAN BROTHERS, INC.
