mt ml.
Metropolitan Club Managers Present
Heineken's Trophy
At Golf Tournament
The Windmill
PUBLISHED BY VAN MUNCHING CO., INC., 6 West 48lh St., New York 36, N. Y.
VOL. XII, No. 6
EDITOR: EDWARD W. RAMM
OCTOBER, 1961
Oo Our Ofappy can'1(14:
ir
AT THIS TIME, we are entering the final
period of our fiscal year 1961 and it looks
as if most, if not all, the Heineken's sales
quotas for 1961 will he made before Novem
ber jOth.
The year has been a most interesting, al
though somewhat hectic, one for us and we
have worked hard to reach our goals. We are
doing business with more wholesalers than
ever before which gives us a more complete
coverage throughout the country.
I should like to tell you a very interesting
story. Our Accounting Department is presently
compiling sales figures covering the last ten
years to be used in the preparation of a survey
in our future sales planning. It was found that
during the entire fiscal year 1951, our total
Heineken's sales volume for the United States
was just about equal to that of our total sales
during the month of September 1961 only!
You know that we are not given to boasting
or issuing sales figures which are misleading.
When these figures were given to me, I could
not help but bring same to your attentioni so
that everyone can realize the phenomenal
groivth of Heineken's in the United States in a
period of only ten years.
Recently, we have selected a Silver Trophy
to be presented to the winner of The Metro
politan Club Managers Golf Tournament to
be held at the Glen Head Country Club in
Glen Cove, Long Island later this month. A
photograph of this Heineken's Trophy is re
produced in this issue.
We would be interested in making addi
tional such trophies available for Golf Tour
nament if they are of enough importance to
our business to justify the expense.
I am mighty proud that the Editors of the
Diners' Club Magazine asked my permission to
have an article written about the Heineken's
success story with whom I have been so closely
associated. You will find a reprint in this issue.
It is hoped that every one in our large Amer
ican organization will give his fullest support
in the remaining time before November 30th
so that we will again reach the Annual Heine
ken's Sales Quotas.
Thank you very much for your cooperation
and support which I judge so highly.
Cordially yours,
The trophy shown above was awarded on behalf of Heineken's Holland Beer on October 9th to Mr. Leslie
White, Manager of the Mountain Ridge Country Club in West Caldwell, NJ. Mr. White was the winner of
the low gross Class B tournament.
The presentation was made by Mr. James P. Connelly, Vice President of Van Munching Co. at a special
dinner honoring the Metropolitan Club Managers Tournament, given at the Glen Head Country Club in
Glen Cove, Long Island
