I
PENALTY OF
LEA D E l\ ff I P
THE
rve*
N EVERY field of human endeavor, he that is first must perpet
ually live in the white light of publicity. Whether the leadership
be vested in a man or in a manufactured product, emulation and envy
are ever at work. C In art, in literature, in music, in industry, the
reward and the punishment are always the same. CThe reward is
widespread recognition; the punishment, fierce denial and detraction.
C When a man's work becomes a standard for the whole world, it
also becomes a target for the shafts of the envious few. If his work
be merely mediocre, he will be left severely alone if he achieve a masterpiece, it will set
a million tongues a-wagging. Jealousy does not protrude its forked tongue at the artist
who produces a commonplace painting. C Whatsoever you write, or paint, or play, or sing,
or build, no one will strive to surpass or to slander you, unless your work be stamped with
the seal of genius. C Long, long after a great work or a good work has been done, those
who are disappointed or envious continue to cry out that it cannot be done. C Spiteful
little voices in the domain of art were raised against our own Whistler as a mountebank,
long after the big world had acclaimed him its greatest artistic genius. C Multitudes
flocked to Bayreuth to worship at the musical shrine of Wagner, while the little group
of those whom he had dethroned and displaced argued angrily that he was no musi
cian at all. C The little world continued to protest that Fulton could never build
a steamboat, while the big world flocked to the river banks to see his boat
steam by. C The leader is assailed because he is a leader, and the effort to equal
him is merely added proof of that leadership. C Failing to equal or to excel, the
follower seeks to depreciate and to destroy but only confirms once more the
superiority of that which he strives to supplant. C There is nothing new in
this. It is as old as the world and as old as the human passionsenvy, fear, greed,
ambition, and the desire to surpass. C And it all avails nothing. C If the leader
truly leads, he remainsthe leader. C Master-poet, master-painter, master-
workman, each in his turn is assailed, and each holds his laurels through the
ages. C That which is good or great makes itself known, no matter how
loud the clamor of denial. CThat which deserves to livelives.
text, written by Theodore F. MacMant
ipeared as an advertisement in the
Saturday Evening Post, January a
in the year 1915. Copyright,
Cadillac Motor Car
We are proud to have been given permission by the Cadillac Motor Car Corporation
to reproduce this famous message, the meaning of which so truly represents the position
and achievement of HEINEKEN'S IMPORTED HOLLAND BEER in the United
States market.
GENERAL U. SIMPORTERS: VAN MUNCHING CO. INC., NEW YORK 36, N.Y.
