Milton S. Kronheim Co., Inc.
Heineken's Distributor of the Month
Washington, D.C. and Maryland
Shown above, left to right, are Messrs. Milton S. Kronheim and Bernard "Doc" Cohen, partners in the
Kronheim Organization serving as exclusive Heineken's distributor throughout the District of Columbia
and the State of Maryland.
These two gentlemen have developed one of the leading beer and alcoholic beverage distributorship in
the country. Their phenomenal growth since Repeal is indicative of their successful handling of the brands
that they represent.
Just as surely as the number one
business of Washington, D. C. is to
serve as the capital of our country and
the focus of attention from other coun
tries of the civilized world, so the num
ber one imported beer sold in Wash
ington is Heineken's enjoyed by
government officials, diplomats, resi
dents and visitors alike.
This widespread appreciation, which
has placed Heineken's in the enviable
position of being the largest selling im
ported beer in the Nation's Capital is
due, in large part, to the efforts of
Milton S. Kronheim Co., Inc., Heine-
ken distributors, not only in Washing
ton but in the State of Maryland.
The Kronheim Organization was
established in the District of Columbia
after the repeal of prohibition. Its as
sociation with Heineken's as an ex
clusive distributor, began in the late
1930's. Since that date, the Kronheim
Co., Heineken's and the other national
ly advertised beers and liquors that it
carries have enjoyed mutual growth
reflecting this outstanding organization
as moulded by its founders, Messrs.
Milton S. Kronheim and Bernard 'Doc'
Cohen.
The Kronheim company, through its
sales and sales promotion display de
partments, makes a continuing and
special effort to promote the sale of
Heineken's. Package stores are pro
vided with window, counter, interior
and other point of sale material by the
sales promotion display department on
orders from the sales department, while
salesmen themselves carry menu cards,
table tents and such promotional ma
terial to on-sale outlets.
Numerous contests encourage the
more than 50 salesmen in Washington
and Maryland to use this promotional
material most effectively so that their
sales of Heineken's are expanded and
they may hope to receive the substan
tial bonuses provided.
Established on repeal February 1,
1933 in Washington the House of
Kronheim has been twice forced to
move in order to accommodate its in
creased business. The present offices
and warehouse, located at 2900 V St.
N.E., in Washington, cover 55,000
square feet and were built and oc
cupied in 1954.
In 1951 Kronheim's extended its ac
tivities into the adjoining State of
Maryland with headquarters at 201
North Franklintown Road in the city
of Baltimore. Again, expanding busi
ness has made it necessary to increase
plant and office space and The Kron
heim Company of Maryland is prepar
ing to break ground for a more ade
quate building covering 50,000 square
feet, expected to be ready for occu
pancy in 1961.
Although the present company dates
only to repeal, Milton S. Kronheim, a
native Washingtonian and son of a
tavern owner in the city, himself en
tered the beverage business in 1903,
continuing successfully until the era of
prohibition, when he became one of
the area's best known bail bondsmen.
It was during this period that he
became acquainted with the pharma
cist-proprietor of a local drugstore, Doc
Cohen, and admiring the manner in
which he conducted his business, sug
gested to him the idea of joining forces
in the beverage business in the event of
repeal. The suggestion was agreed to
and the partners have proceeded suc
cessfully together since that time.
